First Quote Added
April 10, 2026
Latest Quote Added
"Lord Sugar: You said on your resume that "I'm Lord Sugar's dream." With all due respect, you've been a bit of a nightmare. And so I'm gonna have to say to you, Edward, you're fired. (Edward stands up and starts to leave. As he goes to leave he stands by the door just as he goes out and faces Lord Sugar once more) Just learn from this, Edward. There's no shame in being an accountant, don't ever, ever run yourself down as far as that's concerned. (Edward turns away and goes out the door)"
"Edward Hunter: I handpicked Jim, 'cause I knew he was the man to lead the soup team. Lord Sugar:You knew he was a "soupman" did you? Edward Hunter: He's super."
"Vincent Disneur: (holding an orange) Is this an orange? Edward Hunter: I dunno."
"Tom Pellereau: I think the main problem is Edward. He's trying incredibly hard to show that he's not an accountant, he's not the accounting model. And unfortunately I think he left a lot of the good parts of the accountancy at the door when he came in- Lord Sugar: That's the most sensible answer I've heard here today."
"Alex Britez Cabral: (putting on a Welsh accent) I was just passing through the valley! I do love being on the farm."
"Glenn Ward: (in a Scouse accent) How's your wife and my kids?"
"Jim Eastwood: (to Alex) My contribution is more positive than negative. Yours is nada."
"Leon Doyle: Based on the feedback I've been hearing today, I'd like to bring back Alex, and Jim Lord Sugar: Alex and Jim Jim Eastwood: Well, it's interesting he chose myself and Alex. There's actually a few fall guys; Vincent fluffed his speech and I had to save the day, and I don't fluff speeches. Glenn, designed the app that turned out to be, Crap! On two tasks in, I've given a hundred percent effort. Leon Doyle: Jim has done a sterling job and... Jim Eastwood: Well then, I'm not the person you should be bringing back in if you agree that I've done a sterling job side so you need to change your decision. (stunned look from Lord Sugar) Leon Doyle: So on the basis of Jim's dealings here if, I mean do you want me to change it? Jim Eastwood: Change! Lord Sugar: I'm asking you, you're the man, you're bringing back in here.... Jim Eastwood: It's obvious! Leon Doyle: Yeah it's obvious. Okay... There's a potential it could be down to the concept, so...(looks down the left hand side of the boardroom then faces Lord Sugar again) Okay. On the basis of the failing of this task is down to the app I'm going to bring in Glenn.(stunned look from Glenn) Glenn Ward: You want to bring me back? I don't think you should, because... Leon Doyle: Listen Glenn... Jim Eastwood: It's done and agreed. Glenn Ward: I don't think you should. What do you think Jim? Do you think I should be back here? Jim Eastwood: The PM's made a decision, I highlighted who I thought made flaws, who made mistakes and he's chosen you. Glenn Ward: Well, I know... I think it should be Tom... Lord Sugar: Okay, but listen, the point is he makes the final decision. I want to get home tonight, Speak! Leon Doyle: This is my final decision. Lord Sugar: Right, okay. The rest of you, you've lost. You shouldn't have lost this task. Go back to the house, the other three of you, go wait outside and I'll call you back in shortly."
"(A recording session for the introduction of Slang-a-tang) Vincent Disneur: Slang- Jim Eastwood: A- Alex Britez Cabral: Tang."
"Ellie Read, Helen Milligan, Susan Ma and Melody Hossaini: (during a recording session) MOOOOO! (all break down laughing) Melody Hossaini: (while the others are laughing) We are serious businesswomen!"
"Lord Sugar: (during his boardroom deliberations) Alex, you're certainly a good talker but I'm not thinking of starting a business writing speeches."
"Glenn Ward: Alex? Yes. Sorry, I always forget him."
"Glenn Ward: (to Leon after they return to the house) You bottled it!"
"Jim Eastwood: I’m an Irish bulldozer of charm."
"Gavin Winstanley: So just to confirm - a cloche is definitely like a little greenhouse, is that right?"
"Jim Eastwood: I don’t know what rapport is. If I knew, I’d bottle it and sell it."
"Ellie Reed: (on Vincent) He’s what I call in my industry a bit of a wide boy – a Billy Bullshit."
"Gavin Winstanley: (also on Vincent) He couldn’t run a bath, honestly."
"Vincent Disneur: Vincent makes all the calls. Vincent closes all the meetings."
"Lord Sugar: (to Vincent) I know you’re Belgian and that’s where the waffles come from, but…"
"Felicity Jackson: They wouldn't even take a penny off! A penny!"
"Cashier: £189.50. Susan Ma: It's actually for a very important client... Cashier: How would that make a difference to me?"
"(After Lord Sugar fires Gavin, he sends Zoe and Vincent back to the house. Outside, they console him while Nick and Karren discuss further reasons in the boardroom) Nick Hewer: Foolish loss. He just couldn't control them. Karren Brady: And I think they're clear now that there's no hiding place."
"Leon Doyle: (to a female customer) We can get you naked and spray you."
"Vincent Disneur: You've got nice hair. Would you like a free massage?"
"Susan Ma: What’s at the British museum? Just, like, dinosaurs and stuff?"
"Karren Brady: (on Natasha) She comes in here, she talks the talk. All of the things she says that she saw, she noticed, she would have done differently – it’s all talk."
"Lord Sugar: Felicity, all you've told me since you've been in this boardroom today is that "The team agreed this, the team agreed that and the team agreed..." Well look, the person I'm looking for to go into business with me, there ain't no team. That person is on their own."
"Nick Hewer: I wouldn't gas about it. I'd get on with it."
"Felicity Jackson: Due to not selling enough, my next person will be Natasha Lord Sugar: Right. (slight pause. And then...) Natasha Scribbins: I sold more than...Jim. (Jim gives Natasha an evil look)"
"Vincent Disneur: What I thought we could do is have some sort of advert where you’ve got the old-school labrador that everybody loves, and you’ve got the It Boy pug. When you get them together, they don’t like each other too much, but at the end they become pals. And that would be the name of the brand: Pals. Ellie Reed: Pal is already a name. Tom Pellereau: It’s the second biggest dog food brand in the world. Vincent Disneur: Is it? Tom Pellereau: If not the first."
"Vincent Disneur: (to a dog owner, while filming the advert) Can we have the dog on all fours? Dog owner: On all fours? Vincent Disneur: You know, on all fours, rather than sitting down. Dog owner: Do you mean standing up? Vincent Disneur: Yeah, standing up."
"[after Team Logic's fifth successive loss] Lord Sugar: You know, I had a dream recently. I dreamt that one day I came into the boardroom and you lot weren't here. Never mind "Logic", you should be branded "Tragic"!"
"Lord Sugar: (to Jim) I don't know whether you're made of brains or bollocks."
"Lord Sugar: This Jim, he seems to have some kind of control over people. I don’t know why."
"Lord Sugar: (to Vincent) With your track record at Logic, I suppose Winalot was not on the agenda, really."
"Natasha Scribbins: (to Vincent) Tom’s voice was not heard 'cause you were so far up Jim’s behind, you couldn’t see the wood for the trees!"
"Lord Sugar: I haven't seen much of you, Ellie. I don't think I can go into business with you, so I'm going to tell you that you're fired. Ellie Reed: Okay. [Ellie gets up and leaves. Lord Sugar turns to face Vincent] Lord Sugar: Vincent, I've got a feeling that you're too in awe of other people, and I think you're playing a bit of a risky game by strategising and bringing in the wrong people, so I think a message needs to go back. Vincent, you're also fired."
"Edna Agbarha: To some extent, I've been in both camps. I've been the brains and I've been the brawn as well."
"Natasha Scribbins: Melody just turned to me and just basically got a big plate of blame and went “There you go. Fancy a bite?”"
"Susan Ma: Zoe made so many bad decisions on this task. She was just sad and pessimistic, with a horrible attitude throughout the task. I never ever want to work with her again."
"Lord Sugar: My disposals get taken away in the back of a taxi."
"Melody Hossaini: It felt so good yesterday to see dirt on me, to see my fingernails dusty, to see dust in my eyes."
"Nick Hewer: There’s never any meat in it. That’s the problem – it’s just waffle."
"Edna Agbarha: I train chief executives how to be better at their job. A person who has a budget of £5bn, I'm the individual who does the assessment on that particular person and his leadership team and I teach them how to be even better at their jobs. Nick Hewer: (to Lord Sugar) Do you need training? Lord Sugar: I don't think so."
"Jim Eastwood: (through a microphone as Tom Pellereau looks on disapprovingly) Number 73! House Number 73! With the skip outside! (no response) Hello? (Still no response. Jim tries again more doubtfully) Hello?"
"Natasha Scribbins: Lads’ magazines are about lads, yeah?"
"Natasha Scribbins: What we need to bear in mind is that our focus group was quite focused."
"Nick Hewer: Trying to nail anything on Jim is a bit like trying to nail jelly to a wall."
"Jim Eastwood: (to Susan) I actually think you’re just marginally worse than Glenn."