Radio Personalities

"Murrow taking on McCarthy was one of the great high points in broadcast journalism, along with Cronkite stepping out from behind his desk and talking about how Vietnam doesn't work were two moments in broadcast journalism that you could point directly to and say actually changed American policy... I don't know a reporter that doesn't want to break a big news story. It is constantly the battle between commerce and news, or keeping entertainment from pushing the news off the air... I was looking to open a debate, to have a discussion, to be able to talk about issues that I think are important. It's simply saying, as Murrow says in the film, we have to find a way to find a safe place between the protection of the individual and the protection of the state at the same time."

"We used to own our slaves; now we just rent them."

"...if what I say is responsible, I alone am responsible for the saying of it..."

"This instrument can teach, it can illuminate; yes, and even it can inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it's nothing but wires and lights in a box. There is a great and perhaps decisive battle to be fought against ignorance, intolerance and indifference. This weapon of television could be useful. Stonewall Jackson, who knew something about the use of weapons, is reported to have said, "When war comes, you must draw the sword and throw away the scabbard." The trouble with television is that it is rusting in the scabbard during a battle for survival."

"We are to a large extent an imitative society."

"We are currently wealthy, fat, comfortable and complacent. We have currently a built-in allergy to unpleasant or disturbing information. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse and insulate us, then television and those who finance it, those who look at it and those who work at it, may see a totally different picture too late."

"Just once in a while let us exalt the importance of ideas and information."

"If we go on as we are, we are protecting the mind of the American public from any real contact with the menacing world that squeezes in upon us. We are engaged in a great experiment to discover whether a free public opinion can devise and direct methods of managing the affairs of the nation. We may fail. But we are handicapping ourselves needlessly."

"The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. If he always, invariably, reaches for the largest possible audience, then this process of insulation, of escape from reality, will continue to be massively financed, and its apologist will continue to make winsome speeches about giving the public what it wants, or "letting the public decide.""

"Do not be deluded into believing that the titular heads of the networks control what appears on their networks. They all have better taste. All are responsible to stockholders, and in my experience all are honorable men. But they must schedule what they can sell in the public market."

"I am frightened by the imbalance, the constant striving to reach the largest possible audience for everything; by the absence of a sustained study of the state of the nation."

"I have said, and I believe, that potentially we have in this country a free enterprise system of radio and television which is superior to any other. But to achieve its promise, it must be both free and enterprising. There is no suggestion here that networks or individual stations should operate as philanthropies. But I can find nothing in the Bill of Rights or in the Communications Act which says that they must increase their net profits each year, lest the Republic collapse."

"One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles. The top management of the networks with a few notable exceptions, has been trained in advertising, research, sales or show business. But by the nature of the corporate structure, they also make the final and crucial decisions having to do with news and public affairs. Frequently they have neither the time nor the competence to do this."

"If radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a sponsor, then I don't care what you call it — I say it isn't news."

"I have reason to know, as do many of you, that when the evidence on a controversial subject is fairly and calmly presented, the public recognizes it for what it is--an effort to illuminate rather than to agitate."

"During the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW AND PAY LATER. For surely we shall pay for using this most powerful instrument of communication to insulate the citizenry from the hard and demanding realities which must be faced if we are to survive. I mean the word survive literally."

"I have no feud, either with my employers, any sponsors, or with the professional critics of radio and television. But I am seized with an abiding fear regarding what these two instruments are doing to our society, our culture and our heritage."

"I have no technical advice or counsel to offer those of you who labor in this vineyard, the one that produces words and pictures. You will, I am sure, forgive me for not telling you that instruments with which you work are miraculous, that your responsibility is unprecedented or that your aspirations are frequently frustrated. It is not necessary to remind you of the fact that your voice, amplified to the degree where it reaches from one end of the country to the other, does not confer upon you greater wisdom than when your voice reached only from one end of the bar to the other. All of these things you know."

"This just might do nobody any good. At the end of this discourse a few people may accuse this reporter of fouling his own comfortable nest, and your organization may be accused of having given hospitality to heretical and even dangerous thoughts. But the elaborate structure of networks, advertising agencies and sponsors will not be shaken or altered. It is my desire, if not my duty, to try to talk to you journeymen with some candor about what is happening to radio and television."

"Last week, Senator McCarthy appeared on this program to correct any errors he might have thought we made in our report of March ninth. Since he made no reference to any statements of fact that we made, we must conclude that he found no errors of fact. He proved again, that anyone who exposes him, anyone who does not share his hysterical disregard for decency and human dignity and the rights guaranteed by the Constitution, must be either a Communist or a 'fellow traveler'."

"No one familiar with the history of this country can deny that congressional committees are useful. It is necessary to investigate before legislating, but the line between investigating and persecuting is a very fine one and the junior Senator from Wisconsin has stepped over it repeatedly. His primary achievement has been in confusing the public mind as between the internal and the external threats of communism. We must not confuse dissent with disloyalty. We must remember always that accusation is not proof and that conviction depends upon evidence and due process of law. We will not walk in fear, one of another. We will not be driven by fear into an age of unreason, if we dig deep in our history and our doctrine, and remember that we are not descended from fearful men — not from men who feared to write, to speak, to associate and to defend causes that were, for the moment, unpopular. This is no time for men who oppose Senator McCarthy's methods to keep silent, or for those who approve. We can deny our heritage and our history, but we cannot escape responsibility for the result. There is no way for a citizen of a republic to abdicate his responsibilities. As a nation we have come into our full inheritance at a tender age. We proclaim ourselves, as indeed we are, the defenders of freedom, wherever it continues to exist in the world, but we cannot defend freedom abroad by deserting it at home. The actions of the junior Senator from Wisconsin have caused alarm and dismay amongst our allies abroad, and given considerable comfort to our enemies. And whose fault is that? Not really his. He didn't create this situation of fear; he merely exploited it — and rather successfully. Cassius was right. "The fault, dear Brutus, is not in our stars, but in ourselves." Good night, and good luck."

"The only thing that counts is the right to know, to speak, to think — that, and the sanctity of the courts. Otherwise it's not America."

"If none of us ever read a book that was "dangerous," had a friend who was "different," or joined an organization that advocated "change," we would all be just the kind of people Joe McCarthy wants."

"All I can hope to teach my son is to tell the truth and fear no man."

"This reporter’s beliefs are in a state of flux. It would be easier to enumerate the items I do not believe in, than the other way around. And yet in talking to people, in listening to them, I have come to realize that I don’t have a monopoly on the world’s problems. Others have their share, often far bigger than mine. This has helped me to see my own in truer perspective: and in learning how others have faced their problems — this has given me fresh ideas about how to tackle mine."

"Perhaps we should warn you that there is one thing you won’t read, and that is a pat answer for the problems of life. We don’t pretend to make this a spiritual or psychological patent-medicine chest where one can come and get a pill of wisdom, to be swallowed like an aspirin, to banish the headaches of our times."

"Except for those who think in terms of pious platitudes or dogma or narrow prejudice (and those thoughts we aren’t interested in), people don’t speak their beliefs easily, or publicly."

"There is a mental fear, which provokes others of us to see the images of witches in a neighbor’s yard and stampedes us to burn down this house. And there is a creeping fear of doubt, doubt of what we have been taught, of the validity of so many things we had long since taken for granted to be durable and unchanging. It has become more difficult than ever to distinguish black from white, good from evil, right from wrong."

"We hardly need to be reminded that we are living in an age of confusion — a lot of us have traded in our beliefs for bitterness and cynicism or for a heavy package of despair, or even a quivering portion of hysteria. Opinions can be picked up cheap in the market place while such commodities as courage and fortitude and faith are in alarmingly short supply."

"This I Believe — by that name, we present the personal philosophies of thoughtful men and women in all walks of life. In this brief space, a banker or a butcher, a painter or a social worker, people of all kinds who need have nothing more in common than integrity, a real honesty, will write about the rules they live by, the things they have found to be the basic values in their lives."

"I pray you to believe what I have said about Buchenwald. I have reported what I saw and heard, but only part of it. For most of it I have no words. If I've offended you by this rather mild account of Buchenwald, I'm not in the least sorry."

"It appeared that most of the men and boys had died of starvation; they had not been executed. But the manner of death seemed unimportant. Murder had been done at Buchenwald. God alone knows how many men and boys have died there during the last twelve years."

"We went to the hospital; it was full. The doctor told me that two hundred had died the day before. I asked the cause of death; he shrugged and said, "Tuberculosis, starvation, fatigue, and there are many who have no desire to live.""

"As I walked down to the end of the barracks, there was applause from the men too weak to get out of bed. It sounded like the hand clapping of babies; they were so weak."

"The obscure we see eventually. The completely obvious, it seems, takes longer."

"We are in the same tent as the clowns and the freaks — that's show business."

"Anyone who isn't confused doesn't really understand the situation."

"The real crucial link in the international exchange is the last three feet, which is bridged by personal contact, one person talking to another."

"We cannot make good news out of bad practice."

"The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue."

"A satellite has no conscience."

"The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it."

"If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable."

"American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that."

"Difficulty is the excuse history never accepts."

"After last night's debate, the reputation of Messieurs Lincoln and Douglas is secure."

"The politician is...trained in the art of inexactitude. His words tend to be blunt or rounded, because if they have a cutting edge they may later return to wound him."

"The politician in my country seeks votes, affection and respect, in that order...With few notable exceptions, they are simply men who want to be loved."

"Everyone is a prisoner of his own experiences. No one can eliminate prejudices — just recognize them."

"He mobilized the English language and sent it into battle."