Media Critics

"We really have to fault the mass media of the United States, not just for the last few days, but the last decades, pretending that somehow, by implication, almost that John McCain was doing the people of North Vietnam a favor as he flew over them and dropped bombs. You would think, in the hagiography that we’ve been getting about his role in a squadron flying over North Vietnam, that he was dropping, you know, flowers or marshmallows or something. He was shot down during his 23rd mission dropping bombs on massive numbers of human beings, in a totally illegal and immoral war."

"Surveys show that voters are hungry for genuinely progressive policies that have drawn little interest from mainstream media outlets. For instance, polling of the US public shows: 76 percent support higher taxes on the wealthy. 70 percent support Medicare for All. 59 percent support a $15 minimum wage. 60 percent support expanded tuition-free college. 69 percent oppose overturning Roe v. Wade. 65 percent support progressive criminal justice reform. 59 percent support stricter environmental regulation. Yet such popular positions are routinely ignored or denigrated by elite political pros who warn that such programs are too far left for electoral success. The same kind of claims assumed that Bernie Sanders would never get beyond single digits in his 2016 presidential campaign.... pandering to the military-industrial complex — enabling and reinforcing endless US warfare now in its 18th year — may well be touted as a sign of “moderate” leadership. But it is far more popular inside the Beltway than it is among working-class voters."

"[...] Herman’s insights become most keen at the points in which they meet my own experience, study, and engagement with the media. It means almost nothing to state repeatedly that the media function as complements and conduits of a capitalist regime without a personal history and context through which one can fully understand the everyday mire of journalism’s entanglements. It is through the mire, I think, that Herman’s theories are most clear."

"His work has never been more relevant. Manufacturing Consent was a kind of bible of media criticism for a generation of dissident thinkers. The book described with great clarity how the system of private commercial media in America cooperates with state power to generate propaganda. […] Herman and Chomsky's work was a great gift to a generation of thinkers trying to make sense of how power in the West sold itself to populations. The late Herman should be honored for that critical contribution he made to understanding American empire."

"That war in the early 1990s changed a lot for me. I never thought I would see, in Europe, a full-dress reprise of internment camps, the mass murder of civilians, the reinstitution of torture and rape as acts of policy. And I didn't expect so many of my comrades to be indifferent – or even take the side of the fascists. It was a time when many people on the left were saying 'Don't intervene, we'll only make things worse' or, 'Don't intervene, it might destabilise the region. And I thought – destabilisation of fascist regimes is a good thing. Why should the left care about the stability of undemocratic regimes? Wasn't it a good thing to destabilise the regime of General Franco? It was a time when the left was mostly taking the conservative, status quo position – leave the Balkans alone, leave Milosevic alone, do nothing. And that kind of conservatism can easily mutate into actual support for the aggressors. Weimar-style conservatism can easily mutate into National Socialism. So you had people like Noam Chomsky's co-author Ed Herman go from saying 'Do nothing in the Balkans', to actually supporting Milosevic, the most reactionary force in the region. That's when I began to first find myself on the same side as the neocons. I was signing petitions in favour of action in Bosnia, and I would look down the list of names and I kept finding, there's Richard Perle. There's Paul Wolfowitz. That seemed interesting to me. These people were saying that we had to act. Before, I had avoided them like the plague, especially because of what they said about General Sharon and about Nicaragua. But nobody could say they were interested in oil in the Balkans, or in strategic needs, and the people who tried to say that – like Chomsky – looked ridiculous. So now I was interested."

"The genius of Manufacturing Consent was that it opened an entirely new way of understanding the news media, not only for activists and people on the left, but also for more than one generation of students and young people trying to make sense of it. It introduced them to a new way of viewing the world from a critical perspective, and understanding the importance, possibility, and necessity of social change. There is no doubt that it is the most widely read and influential work on how to understand the US news media. It remains so, and is more relevant than ever, three decades after its publication."

"Herman's animus against the United States was so great that, from his study in Philadelphia, he assiduously whitewashed the crimes of the worst thugs and dictators in the post-war world provided only that they defined themselves against America."

"He was an inspiration to those lucky enough to know him personally but also to countless others who have been following in his footsteps in institutional analysis, media critique, exposing hypocrisy and lies, and to the many who recognize him as providing a model of integrity and understanding."

"Amazeen: “Is there anything you’d do differently if you could go back?” Herman: “No, I don’t think so. No. It’s kind of hard to reconstruct the past, but I think we would have hedged more on Cambodia and maybe put in more qualifiers. We did realize that we were going to be vulnerable and did attend carefully to putting in qualifiers. I did this reluctantly. I’ve always hated to make excuses for what I was going to do, and inserting more than scientifically necessary qualifiers is sort of a cop-out.”"

"The warfare in Syria is a follow-on to the attacks on Iraq and Libya. We may recall General Wesley Clark’s claim in March 2007 that shortly after 9/11 a Pentagon official had shown him a Rumsfeld-Wolfowitz list of seven Middle East and North African countries that were scheduled for attack and regime change. Iraq and Libya, both on that list, have been attacked and transformed into U.S.-destroyed states with new or unsettled leadership. The United States has been supporting regime change forces in Syria as far back as 2011, but the job has not been completed, in part because of Russian support for president Assad. Truce efforts by the U.S. and Russia have regularly broken down because the U.S. still aims at regime change and supports the rebel forces that Russia targets, many or most of which are Al Qaeda- or ISIS-related and whose victory would mean another Libya-like failed state."

"Lent: “What would you consider your major contribution to the field of scholarship? Your assessment of what you’ve done in a lifetime.” Herman: “The introduction of a structural model of the media, the use of pairing analysis, and the use of these methodological devices or frameworks in dozens of applications. The techniques are not new, but I and my co-authors have possibly given them more salience. Also, not new but hopefully in a useful framework is the focus on the mass media as elite-based and elite-serving institutions, with biases that follow accordingly. In a way, my writings have virtually all been an exposure of these biases and a demonstration that the idea of a 'party line' applies to the mainstream US media as well as to media in authoritarian countries.”"

"[Herman produced] scrupulous, diligent and comprehensive research; a keen instinct for detecting and exposing hypocrisy and deceit and the effects of conformity to doctrine; and a recognition of the role of institutional structures in shaping interpretation and analysis."

"For many years, I’ve done what I can to aid the cause of commemorating and publicising the victims of genocide, through the charity Remembering Srebrenica. One irritant, to put it no higher, is the persistence of a handful of ideologues who deny the facts of Srebrenica and other crimes. Herman was the leading figure in that small world, labelling the Srebrenica massacre "a gigantic political fraud"."

"It is enlightening to see how pugnacious the U.S. establishment [...] has been in dealing with the Ukraine crisis. The crisis arguably began when the Yanukovich government rejected an EU bailout program in favor of one offered by Russia. The mainstream media (MSM) have virtually suppressed the fact that the EU proposal was not only less generous than the one offered by Russia, but that, whereas the Russian plan did not preclude further Ukrainian deals with the EU, the EU plan would have required a cut-off of further Russian arrangements. And whereas the Russian deal had no military clauses, that of the EU required that Ukraine affiliate with NATO. Insofar as the MSM dealt with this set of offers, they not only suppressed the exclusionary and militarized character of the EU offer, they tended to view the Russian deal as an improper use of economic leverage, “bludgeoning,” but the EU proposal was “constructive and reasonable” (Ed., NYT, November 20, 2014). Double standards seem to be fully internalized within the U.S. establishment. The protests that ensued in Ukraine were surely based in part on real grievances against a corrupt government, but they were also pushed along by right-wing groups and by U.S. and allied encouragement and support that increasingly had an anti-Russian and pro-accelerated regime change flavor."

"We know that our work will be assailed as “historical revisionism” and, worse, as “genocide denial,” but charges such as these are fundamentally political in nature, and we regard them as no more than cheap-shots and evasions, whose real purpose is to preempt challenges to a firmly established party-line. The regnant account is regularly protected by aggressive personal attacks on the challengers in lieu of the more arduous task of answering with evidence."

"The sniper killings of police and protesters in Maidan on February 21, 2014 brought the crisis to a new head. This violence overlapped with, and eventually terminated, a negotiated settlement of the struggle brokered by EU members that would have ended the violence, created an interim government, and required elections by December. The accelerated violence ended this transitional plan, which was replaced by a coup takeover along with the forced flight of Victor Yanukovich. There is credible evidence that the sniper shootings of both protesters and police were carried out by a segment of the protesters in a false-flag operation that worked exceedingly well, “government” violence serving as one ground for the ouster of Yanukovich. Most telling was the intercepted phone message between Estonia’s Minister of Foreign Affairs, Urmas Paet, and EU Foreign Policy chief Catherine Upton, in which Paet regretfully reported compelling evidence that the shots killing both police and protesters came from a segment of the protesters. This account was almost entirely suppressed in the MSM [...] There is also every reason to believe that the coup and establishment of a right-wing and anti-Russian government were encouraged and actively supported by U.S. officials."

"“Herman’s Law” states that when the dictator of a shakedown state loses control and ceases to be useful to the United States, the mainstream media suddenly discover that he is a crook and focus intently on his corruption. This was the case with Marcos and Mobutu, and it fits well the recent treatment of Suharto."

"What is the propaganda model and how does it work? The crucial structural factors derive from the fact that the dominant media are firmly imbedded in the market system. They are profit-seeking businesses, owned by very wealthy people (or other companies); they are funded largely by advertisers who are also profit-seeking entities, and who want their ads to appear in a supportive selling environment. The media are also dependent on government and major business firms as information sources, and both efficiency and political considerations, and frequently overlapping interests, cause a certain degree of solidarity to prevail among the government, major media, and other corporate businesses. Government and large non-media business firms are also best positioned (and sufficiently wealthy) to be able to pressure the media with threats of withdrawal of advertising or TV licenses, libel suits, and other direct and indirect modes of attack. The media are also constrained by the dominant ideology, which heavily featured anticommunism before and during the Cold War era, and was mobilized often to prevent the media from criticizing attacks on small states labelled communist."

"An important and perhaps growing feature of official and strong-interest-group propaganda is the resort to personal attacks and flak to keep dissidents at bay and inconvenient thoughts out of sight and mind. […] We were very conscious of this when studying the Western dismantlement of Yugoslavia, where the Western media quickly fell into line and treated with aggressive condemnation any departures from the accepted truth and de facto party-line."

"[Rwanda’s Untold Story] marks an important, informative, and decisive break from the now-more-than 20 years of false and propagandistic storytelling in the Anglo-American world that has buried the real history of the period. Both the BBC 2’s This World and the documentary’s production staff deserve their audience’s gratitude - not condemnation. […] We have seen that the 38 have a penchant for slander as well as straightforward misrepresentation. It is for committing the grave intellectual and moral crime of providing an alternative but, we believe, entirely credible and evidence-based reinterpretations of what really happened in Rwanda in 1994 that the 38 would like Rwanda’s Untold Story expunged from the BBC archives and its production team sent to the woodshed."

"Overmature trees: In timber company and Forest Service lingo, trees which may live in splendor for another 500 years, but which would make damned fine boards today."

"Truth: Emissions from the mouths of the powerful."

"Operation Rat-Killer: A U.S. military campaign of 1951-1952, designed to wipe out North Korean guerillas; the terminology reveals an early version of the Mere Gook Rule."

"Magic bullet: One that wends its way through several bodies, smashing bones on the way, but ends up in pristine condition, conveniently located for police attribution to the gun of choice."

"In general, far from "exonerating the Vietcong," the media bent over backwards to blame them for the casualties and destruction caused by the U.S. forces who were "protecting" and "defending" South Vietnam and its population, according to unquestioned dogma. While the reporting was generally accurate in a narrow sense, the framework and the general picture presented are outlandish, and conform closely to the demands of the state propaganda system. It is, once again, highly revealing that Freedom House regards such service to the state as unremarkable-indeed, insufficient, by its standards."

"Chutzpah factor: Self-righteousness, arrogance, and a sense of superiority so great that gross double-standards seem entirely reasonable and no self-interested action is beyond rationalization. This factor is positively correlated with size, power, and per capita income."

"Police brutality: A myth built on a mountain of cracked skulls."

"Patriotism: Judging disputes on the basis of place of residence."

"[the authors in Justice Belied made a] compelling case that this system is not only flawed but produces serious and systematic injustice. One major theme pressed in a number of chapters is that the international criminal justice system (ICJS) that has emerged in the age of tribunals and “humanitarian intervention” has replaced a real, if imperfect, system of international justice with one that misuses forms of justice to allow dominant powers to attack lesser countries without legal impediment. No tribunals have been established for Israel’s actions in Palestine or Kagame’s mass killings in the DRC. Numerous authors in Justice Belied stress the remarkable fact of the ICC’s [International Criminal Court] exclusive focus on Africans, with not a single case of charges brought against non-Africans. And within Africa itself the selectivity is notorious – U.S. clients Kagame and Museveni are exempt; U.S. targets Kenyatta, Taylor, and Gadaffi are charged. […] The system has worked poorly in service to justice, as the authors point out, but U.S. policy has had larger geopolitical and economic aims, and underwriting Kagame’s terror in Rwanda and the DRC and directing the ICC toward selected African targets while ignoring others served those aims. Many of the statutes and much political rhetoric accompanying the new ICJS proclaimed the aim of bringing peace and reconciliation. But this was blatant hypocrisy as the exclusion of aggression as a crime, the selectivity of application, the frequency of applied victor’s justice, and the manifold abuses of the judicial processes have made for war, hatred, and exacerbated conflict. The authors of Justice Belied do a remarkable job of spelling out these sorry conditions and calling for a dismantling of the new ICJS and return to the UN Charter and nation-based attention to dealing with injustice."

"Doublespeak embedded in a convenient matrix of anticommunist ideology was essential, as the U.S. establishment was obliged to pretend (or internalize the belief) that the huge global expansion of the U.S. political economy on which they had embarked was “defensive” and responsive to some external threat; that we were “containing” somebody else who was committing “aggression” and threatening our “national security.” The words and phrases “defense,” “containment,” “aggression,” and “national security” are core items of the doublespeak lexicon, essential ingredients of the ink squirted out by imperial cuttlefish."

"Demonstration election: A circus held in a client state to assure the population of the home country that their intrusion is well received. The results are guaranteed by an adequate supply of bullets well in advance."

"Free election: A post-pacification election, in which the “hearts and minds” of the survivors are shown to have been won over by the force of pure reason."

"Privatization: Disposing of public sector assets at low prices and high sales commissions to powerful groups and individuals who generously supported the ruling party’s last election campaign. It provides short-run cash windfalls to the government, while weakening its power and its cash flows in the years to come. In the Third World, a means of making valuable assets available to First World creditors and investors at fire sale prices in a situation of virtual state bankruptcy."

"Conspiracy theory: A critique or explanation that I find offensive."

"Jesus Christ: An irresponsible rabble rouser of communistic tendency; victim of an early witch-hunt."

"National interest: The demands and needs of the corporate community."

"Mere gook rule: The deaths and injuries of lesser breeds who stand in our way may be ignored in law and policy-making; technically, the marginal cost of a dead gook (Arab, etc.) is zero. The rule is based on the fact that gooks do not value life and feel pain like we do; besides which, they stand in our way."

"Suspecting that we would be accused of apologetics for the Khmer Rouge, Chomsky and I went to some pains to point out Khmer Rouge crimes and to stress that our purpose was to emphasize the discrepancy between available facts and media claims and to lay bare what we saw to be a propaganda campaign of selective indignation and benevolence. This effort was futile. With such a powerful propaganda bandwagon underway, from the very beginning the mass media were closed to oppositional voices on the issue, and any scepticism, even identification of outright lies, was treated with hostility and tabbed apologetics for the Khmer Rouge. Our crime was the very act of criticizing the workings of the propaganda system and its relation to US power and policy, instead of focusing attention on approved villainy, which could be assailed violently and ignorantly, without penalty. The issue was framed as a simple one: those for and against Pol Pot. […] I would estimate with some confidence that over 90 percent of the journalists who mentioned Chomsky's name in connection with Cambodia never looked at his original writings on the subject, but merely regurgitated a quickly adopted line. The critics who helped formulate the line also could hardly be bothered looking at the actual writings; the method was almost invariably the use of a few selected quotations taken out of context and embedded in a mass of sarcastic and violent denunciation."

"The model does suggest that the mainstream media, as elite institutions, commonly frame news and allow debate only within the parameters of elite interests; and that where the elite is really concerned and unified, and/or where ordinary citizens are not aware of their own stake in an issue or are immobilized by effective propaganda, the media will serve elite interests uncompromisingly [...] Many liberals and a number of academic media analysts of the left did not like the propaganda model. Some of them found repugnant a wholesale condemnation of a system in which they played a respected role; for them it is a basically sound system, its inequalities of access regrettable but tolerable, its pluralism and competition effectively responding to consumer demands."

"In retrospect, [...] it is quite possible that nothing we could have done would have prevented our being labelled conspiracy theorists, rigid determinists, and deniers of the possibility that people can resist (even as we called for resistance). The propaganda model still seems a very workable framework for analyzing and understanding the mainstream media—perhaps even more so than in 1988. As noted earlier in reference to Central America, it often surpasses expectations of media subservience to government propaganda. And we are still waiting for our critics to provide a better model."

"On the assumption that the shoot-down was central to the larger plan of Hutu Power and genocide, this would have required a miracle of Hutu incompetence; but it would be entirely understandable if it was carried out by Kagame’s force as part of their planned program to seize state power."

"In short, once the RPF controlled the Rwandan state, it immediately turned its prodigious killing machine towards Zaire’s natural resources. This it may have done under cover of chasing the Hutu genocidaires, but the pillage of Zaire-the DRC worked out so well for the RPF that by the late 1990s it had “built up a self-financing war economy centered on mineral exploitation,” in the words of the UN Panel, with the pillage of resources so complete that it not only finances the RPF’s aggression, but generates annual surpluses back in Kigali as well. As the historian René Lemarchand sums up this system of blood and money: “It is difficult to avoid the conclusion that by turning a blind eye to the profits drawn from the looting of the Congo’s wealth, the international community . . . is tacitly encouraging a colonial enterprise in the best tradition of European imperialism.” Of course, what is true of the “international community,” is true of academics as well."

"In the final analysis, The Better Angels of Our Nature is an inflated political tract that misuses data and rewrites history in accord with its author’s clear ideological biases, while finding ideology at work only in the actions of his opponents. […] Small wonder, then, that the message of Better Angels pleases so well the editors of the New York Times and the large U.S. permanent-war establishment. It is regrettable that despite its manifest problems, the book has bamboozled so many other people who should know better."

"Disappearances, assassinations, and extended prison sentences for opposition political figures and journalists, and the banning of opposition parties, have been regular features of a 20-year-long Kagame-RPF “regime consolidation” and the ascendancy of Kagame Power. Were U.S. targets such as Russia’s President Vladimir Putin or Venezuela’s President Hugo Chavez or any number of successive Iranian presidents ever to have been awarded 93 or 95 percent of the reported votes in an election, the establishment U.S. media would have devoted huge, angry, and sarcastic denunciations to such a display of electoral corruption, and rejected and delegitimized the outcomes. But Kagame’s flagrantly corrupt victories and brutal means his RPF has employed to guarantee them have hardly caused a dent in his recognition as a respectable and legitimate leader."

"The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda."

"Our primary concern has been U.S. global policy and propaganda, and the filtering and distorting effect of Western ideology, not the problems of reconstruction and modernization in societies that have been victimized by Western imperialism. Correspondingly, we have not developed or expressed our views here on the nature of the Indochinese regimes. To assess the contemporary situation in Indochina and the programs of the current ruling groups is a worthwhile endeavor, but it has not been our current objective. […] The success of the Free Press in reconstructing imperial ideology since the U.S. withdrawal has been spectacular. The shift of the United States from causal agent to bystander – and even to leader of the struggle for human rights – in the face of its empire of client fascism and long, vicious assault on the peasant societies of Indochina, is a remarkable achievement. The system of brainwashing under freedom, with mass media voluntary self-censorship in accord with the larger interests of the state, has worked brilliantly."

"On June 20, 2009, twenty-six-year-old Neda Agha-Soltan was shot to death in Iran while participating in a peaceful demonstration in Tehran. Her death became a “galvanizing symbol, both within Iran and increasingly around the world,” Rachel Maddow said on MSNBC. Video images of her plight circled the globe. The same day Roger Cohen denounced the killing on the editorial page of the New York Times. Only fifteen days later, nineteen-year-old Isis Obed Murillo was shot dead by the Honduran military during a peaceful protest in Honduras. Like Agha-Soltan’s, his death was recorded in video images that circulated on the Internet. The differential media interest in US newspaper coverage was 736-8 in favor of Agha-Soltan; the TV differential was 231-1 in favor of Agha-Soltan. The dramatic video images of Murillo’s killing never caught hold in the world beyond Honduras. The social media, which had displayed such potential for organizing protest in Iran, failed to come to life in Honduras. The Propaganda Model is as strong and applicable as it was thirty years ago. […] the performance of the MSM [mainstream media] in treating the run-up to the Iraq War, the conflict with Iran, and Russia’s alleged election “meddling” and “aggression” in Ukraine and Crimea, offer case studies of biases as dramatic as those offered in the 1988 edition of Manufacturing Consent. The Propaganda Model lives on. [the last published words in Herman’s lifetime]"

"Perhaps the most shattering lesson from this powerful inquiry is that the end of the Cold War opened the way to an era of virtual genocide denial. As the authors put it, more temperately, “during the past several decades, the word ‘genocide’ has increased in frequency of use and recklessness of application, so much so that the crime of the 20th Century for which the term was originally coined often appears debased.” Current usage, they show, is an insult to the memory of victims of the Nazis."

"In 1984, when I was part of a lawyers’ delegation monitoring an “election” in death squad-run El Salvador, I remember a gaggle of progressive attorneys at the Salvador Sheraton tussling with each other to get their hands on a shipment of hot-off-the-press copies of Demonstration Elections, Ed’s devastating book (with Frank Brodhead) on the US “staging” elections as PR [public relations] shows to prop up repressive puppet regimes, from the Dominican Republic to Vietnam to Salvador. […] A highpoint of my life was flying with Ed across the Atlantic to Brussels to speak alongside him before the European Parliament on the problem of media conglomeration, a hearing organized by the European Greens. As happened too often, Ed’s name went unmentioned in the 1997 movie Good Will Hunting; when Will (Matt Damon) says to his therapist (Robin Williams) that Howard Zinn’s People’s History is a book that will “[…] knock you on your ass,” the therapist responds: “Better than Chomsky’s Manufacturing Consent?” I asked Ed if he felt left out. Not at all - the movie “will bring our book more attention, more readers.” Pure Ed."

"A propaganda system will consistently portray people abused by enemy states as worthy victims, whereas those treated with equal or greater severity by its own government or clients will be unworthy. The evidence of worth may be read from the extent and character of attention and indignation. […] the U.S. media’s practical definitions of worth are political in the extreme and fit well the expectations of a propaganda model. While this differential treatment occurs on a large scale, the media, intellectuals, and public are able to remain unconscious of this fact and maintain a high moral and self-righteous tone. This is evidence of an extremely effective propaganda system. […] The worth of a victim Popieluszko [Polish priest] is valued at somewhere between 137 and 179 times that of a victim in the U.S. client states, or, looking at the matter in reverse, a priest murdered in Latin America is worth less than a hundredth of a priest murdered in Poland."