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April 10, 2026
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"As I visualize it, the business of the future will be a scientific, social and economic unit. It will be vigorously creative in pure science where its contributions will compare with those of the universities... the machinist will be proud of and informed about the company's scientific advances; the scientist will enjoy the reduction to practice of his basic perceptions. … year by year our national scene would change in the way, I think, all Americans dream of. Each individual will be a member of a group small enough so that he feels a full participant in the purpose and activity of the group. His voice will be heard and his individuality recognized."
"In a few wretched buildings, we created a whole new industry with international significance."
"One of the best ways to keep a great secret is to shout it."
"Now, partly that was work, and partly that was brains, but very largely it was having the guts, the guts to be immodest in the right way."
"Most large industrial concerns are limited by policy to special directions of expansion within the well-established field of the company. On the other hand, most small companies do not have the resources or the facilities to support "scientific prospecting." Thus the young man leaving the university with a proposal for a new kind of activity is frequently not able to find a matrix for the development of his ideas in any established industrial organization."
"Who can object to a monopoly when there are several thousands of them? Who can object to a monopoly when every few years the company enjoying the monopoly revises, alters, perhaps even discards its product, in order to supply a superior one to the public? Who can object to a monopoly when any new company, if it is built around a scientific nucleus, can create a new monopoly of its own by creating a wholly new field?"
"I believe it is pretty well established now that neither the intuition of the sales manager nor even the first reaction of the public is a reliable measure of the value of a product to the consumer. Very often the best way to find out whether something is worth making is to make it, distribute it, and then to see, after the product has been around a few years, whether it was worth the trouble."
"I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company, and that this new company is the frontier for the next generation."
"If you sense a deep human need, then you go back to all the basic science. If there is some missing, then you try to do more basic science and applied science until you get it. So you make the system to fulfill that need, rather than starting the other way around, where you have something and wonder what to do with it."
"You always start with a fantasy. Part of the fantasy technique is to visualize something as perfect. Then with the experiments you work back from the fantasy to reality, hacking away at the components."
"There's a tremendous popular fallacy which holds that significant research can be carried out by trying things. Actually it is easy to show that in general no significant problem can be solved empirically, except for accidents so rare as to be statistically unimportant. One of my jests is to say that we work empirically — we use bull's eye empiricism. We try everything, but we try the right thing first!"
"We have not found anti-intellectualism a problem at the Polaroid Corporation, except in the very initial state of penetration. It only takes a day to change someone from an anti-intellectual to an intellectual by persuading him that he might be one!"
"My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible."
"Ordinarily when we talk about the human as the advanced product of evolution and the mind as being the most advanced product of evolution, there is an implication that we are advanced out of and away from the structure of the exterior world in which we have evolved, as if a separate product had been packaged, wrapped up, and delivered from a production line. The view I am presenting proposes a mechanism more and more interlocked with the totality of the exterior. This mechanism has no separate existence at all, being in a thousand ways united with and continuously interacting with the whole exterior domain. In fact there is no exterior red object with a tremendous mind linked to it by only a ray of light. The red object is a composite product of matter and mechanism evolved in permanent association with a most elaborate interlock. There is no tremor in what we call the "outside world" that is not locked by a thousand chains and gossamers to inner structures that vibrate and move with it and are a part of it. The reason for the painfulness of all philosophy is that in the past, in its necessary ignorance of the unbelievable domains of partnership that have evolved in the relationship between ourselves and the world around us, it dealt with what indeed have been a tragic separation and isolation. Of what meaning is the world without mind? The question cannot exist."
"There's a rule they don't teach you at the Harvard Business School. It is, if anything is worth doing, it's worth doing to excess."
"Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention."
"My whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn't know they had."
"An essential aspect of creativity is not being afraid to fail. Scientists made a great invention by calling their activities hypotheses and experiments. They made it permissible to fail repeatedly until in the end they got the results they wanted. In politics or government, if you made a hypothesis and it didn't work out, you had your head cut off."
"Our society is changing so rapidly that none of us can know what it is or where it is going. All of us who are mature feel that there are historic principles of behavior and morality, of things that we all believe in that are being lost, not because young people couldn't believe in them, but because there is no language for translating them into contemporary terms. The search for that language, the search for the ways to tell young people what we know as we grow older — the permanent and wonderful things about life — will be one of the great functions of this system. We are losing this generation. We all know that. We need a way to get them back."
"The world is a scene changing so rapidly that it takes every bit of intuitive ability you have, every brain cell each one of you has, to make the sensible decision about what to do next. You cannot rely upon what you have been taught. All you have learned from history is old ways of making mistakes. There is nothing that history can tell you about what we must do tomorrow. Only what we must not do."
"It was not a question of the ineptitude that might be revealed by the truth, or the possible damage that the whole program of negotiation for peace may have suffered … and it was not a question of whether with foresight that particular crisis could have been avoided. The issue was this: Does an American, when he represents all Americans, have to tell the truth at any cost? The answer is yes, and the consequence of the answer is that our techniques for influencing the rest of the world cannot be rich and flexible like the techniques of our competitors. We can be dramatic, even theatrical; we can be persuasive; but the message we are telling must be true."
"A simple calculation shows that from the classical theory follows that we should find a broadening of the beam with the maximum intensity on the place of the beam without field. However, from the quantum theory follows that we should find there no intensity at all, and deflected molecules on both sides. The beam should split up in two beams corresponding to the two orientations of the magnet. The experiment decided in favor of the quantum theory."
"In his obituary for Stern wrote: “Some of Pauli’s great theoretical contributions came from Stern’s suggestions, or rather questions; for example, the theory of magnetism of free electrons in metals.” From and Armin Telling – Pauli’s last two assistants – I have learned that Pauli has also discussed the question of extensively with Stern during his Hamburg time, before the advent of the new quantum mechanics."
""Shall we do it?" "Well, then let's go, we shall do it!" Otto Stern asking, Walther Gerlach answering."
"[S]ome scientists focus on ideal beauty, others on empirical truth. My own approach, following a great tradition going back to Copernicus, Galileo and Kepler, has been to use beauty as a guide to truth."
"Einstein’s great friend and intellectual sparring partner Niels Bohr had a nuanced view of truth. Whereas according to Bohr, the opposite of a simple truth is a falsehood, the opposite of a deep truth is another deep truth. In that spirit, let us introduce the concept of a deep falsehood, whose opposite is likewise a deep falsehood. It seems fitting to conclude this essay with an epigram that, paired with the one we started with, gives a nice example: “Naïveté is doing the same thing over and over, and always expecting the same result.”"
"Ironically, conventional quantum mechanics itself involves a vast expansion of physical reality, which may be enough to avoid Einstein Insanity. The equations of quantum dynamics allow physicists to predict the future values of the wave function, given its present value. According to the Schrödinger equation, the wave function evolves in a completely predictable way. But in practice we never have access to the full wave function, either at present or in the future, so this “predictability” is unattainable. If the wave function provides the ultimate description of reality — a controversial issue! — we must conclude that “God plays a deep yet strictly rule-based game, which looks like dice to us.”"
"To put it crudely, theorists can be tempted to think along the lines “If people as clever as us haven’t explained it, that’s because it can’t be explained – it’s just an accident.” I believe there are at least two important regularities among standard model parameters that do have deeper explanations, namely the unification of couplings and the smallness of the QCD θ parameter. There may well be others."
"In most theoretical embodiments of inflationary cosmology, the currently observed universe appears as a small part of a much larger multiverse. In this framework to hold throughout the universe need not hold through all space. They can be accidents of our local geography, so to speak. If that is so, then it is valid – indeed, necessary – to consider selection effects. It may be that some of the “fundamental constants”, in particular, cannot be determined by theoretical reasoning, even in principle, because they really are different elsewhere."
"The phase transition paradigm: The standard model of fundamental physics incorporates, as one of its foundational principles, the idea that “empty space” or “vacuum” can exist in different phases, typically associated with different amounts of symmetry. Moreover, the laws of the standard model itself suggest that phase transitions will occur, as functions of temperature. Extensions of the standard model to build in higher symmetry (gauge unification or especially supersymmetry) can support effective vacua with radically different properties, separated by great distance or by domain walls. That would be a form of failure of universality, in our sense, whose existence is suggested by the standard model."
"The happy coincidences between life’s requirements and nature’s choices of parameter-values might be just a series of flukes, but one could be forgiven for beginning to suspect that something deeper is at work. That suspicion is the first deep root of anthropic reasoning."
"The traditional “cosmological” Multiverse considers that there might be physical realms inaccessible to us due to their separation in space-time. The quantum Multiverse arises from entities that occupy the same space-time, but are distant in Hilbert space – or in the jargon, decoherent."
"A common habit of thought... is the idea that space is [a] simple receptacle in which bodies move around, with no two bodies present at the same point. ...In modern quantum physics generally, and in the standard model of fundamental physics in particular, physical space appears as a far more flexible framework. Many kinds of particles can be present at the same point in space at the same time. Indeed, the primary ingredients of the standard model are not particles at all, but an abundance of quantum fields, each a complex object in itself, and all omnipresent."
"In the past scientists have repeatedly reached “intellectual closure” on inadequate pictures of the universe, and underestimated its scale."
"The “Copernican Principle” or “Cosmic Mediocrity”... states, basically, that Earth does not occupy a privileged place in the universe. Universality asserts more, namely that there are no privileged places or times."
"If the “universe” contains everything that exists, what can be outside it? If the answer is “Things that don’t exist”, then “multiverse” becomes an idea in the domain of psychology, not physics."
"Intelligent creatures [that] evolved to live deep within the atmosphere of a gas giant planet could be deluded, for eons, into thinking that the Universe is an approximately homogeneous expanse of gas, filling a three-dimensional space, but featuring anisotropic laws of motion (which we would ascribe to the planet’s gravitational field). Are we human scientists comparably blinkered?"
"Knowing how to calculate something is not the same as understanding it. Having a computer to calculate the origin of mass for us may be convincing, but is not satisfying. Fortunately we can understand it too."
"E = mc2 really applies only to isolated bodies at rest. In general, when you have moving bodies, or interacting bodies, energy and mass aren't proportional. E = mc2 simply doesn't apply. ...For moving bodies, the correct mass-energy equation is E=\frac {mc^2} {\sqrt{1-\frac{v^2} {c^2}}} where v is the velocity. For a body at rest (v=0), this becomes E = mc2. ...we must consider the special case of particles with zero mass... examples include photons, color gluons, and gravitons. If we attempt to put m = 0 and v = c in our general mass-energy equation, both the numerator and denominator on the right-hand-side vanish, and we get the nonsensical relation E = 0/0. The correct result is that the energy of a photon can take any value. ...The energy E of a photon is proportional to the frequency f of the light it represents. ...they are related by the Planck-Einstein-Schrödinger equation E = hf, where h is Plank's constant."
"Different ways of writing the same equation can suggest very different things, even if they are logically equivalent. ...In Einstein's original 1905 paper, you do not find the equation E = mc2. What you find is m = E/c2. ...the title of the paper is a question: "Does the Inertia of a Body Depend on Its Energy Content?" …If we can explain mass in terms of energy, we'll be improving our description of the world. We'll need fewer ingrediants in our world-recipe."
"An ordinary mistake is one that leads to a dead end, while a profound mistake is one that leads to progress. Anyone can make an ordinary mistake, but it takes a genius to make a profound mistake."
"For many centuries before modern science, and for the first two and a half centuries of modern science, the division of reality into matter and light seemed self-evident. ...As long as the separation between the massive and the massless persisted, a unified description of the physical world could not be achieved."
"We evolved to be good at learning and using rules of thumb, not at searching for ultimate causes and making fine distinctions. Still less did we evolve to spin out long chains of calculation that connect fundamental laws to observable consequences. Computers are much better at it!"
"We have heard that nature can sing some strange and unfamiliar songs. In coming to appreciate these songs, we develop a heightened perception... leavened by an admixture of our own creation..."
"The whole idea of science is really to listen to nature, in her own language, as part of a continuing dialogue."
"The main problem with many nonscientific world models is the vigor with which they insist upon their rightness. Once a world model claims to be completely right, it is no longer open to any changes. ...Closed systems can be comforting, but they are limited. ...It's not the best we can do. Neither is extreme "open-mindednesss" that slides into "empty headedness"—the ideal that we can never really know anything."
"It is quite easy to include a weight for empty space in the equations of gravity. Einstein did so in 1917, introducing what came to be known as the cosmological constant into his equations. His motivation was to construct a static model of the universe. To achieve this, he had to introduce a negative mass density for empty space, which just canceled the average positive density due to matter. With zero total density, gravitational forces can be in static equilibrium. Hubble's subsequent discovery of the expansion of the universe, of course, made Einstein's static model universe obsolete. ...The fact is that to this day we do not understand in a deep way why the vacuum doesn't weigh, or (to say the same thing in another way) why the cosmological constant vanishes, or (to say it in yet another way) why Einstein's greatest blunder was a mistake."
"Thinking along these lines will help prepare us for the day when we—or more likely, our distant descendents—will develop the machinery and cleverness to begin to program [create] worlds ourselves..."
"When we view nature stripped to essentials, so to speak, in this Unification Table, what we see is... a five bit register. ...It is in just this form that data is stored and manipulated within a digital computer. ...Every particle, then, can be specified by a five-bit word and stored in a five-bit register. It's eerie that even the odd restriction on how many minus signs are allowed is reminiscent of a trick used in computers, to detect errors in transmission. You see, if allowed words must have an odd number of minus signs, any single error in transmission of a word can be detected. ...our world might be an intricate program working itself out on a gigantic computing machine."
"In the table—and in nature—we find (leaving aside the antineutrino) fifteen fundamental fermions, with diverse strong, weak, and electromagnetic charges. ...They are so closely related by symmetry transformations that they are, so to speak, no more than different faces of the same cube."