"The owner of the Omega agency gave me a photomontage with Pivetti‘s face on the body of a topless ballerina in a tutu. Knowing Farina’s total devotion to her, I called him and said, ‘Tomorrow I'm putting this photo of Pivetti with her breasts exposed on the front page’. He turned pale and started sweating. ‘Well, bare breasts, no, slightly exposed’. And I said, ‘What are you talking about, her tits are out’. He was a wreck: ‘We can't publish this photo’. ‘Are you kidding? On the front page! I spent a lot of money.’ Increasingly pale and exhausted, Farina took the photo, pulled out his cheque book and said, ’How much? I'll buy it.’"
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Maurizio Belpietro
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