"The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts."
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Academics from CanadaCultural criticsPhilosophers from CanadaPeople from EdmontonHistorians from Canada
Original Language: English
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Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 73
https://en.wikiquote.org/wiki/Marshall_McLuhan
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