P. James Debney

"What we get excited about is that expanded user base and the level of social acceptance that we see now out there. It is socially acceptable to carry a firearm, more so than before—to carry a firearm for protection, have one at home for protection, go to the range to shoot as a pastime, as a hobby."

"It certainly has been a fantastic time at Smith & Wesson...We are true believers in that and defenders of that and we are very closely aligned with the NRA. The time had come to step up and do the right thing."

"We looked back at the support we had given the NRA over time and decided, really quite honestly, that it wasn’t enough. It is imperative that we hold fast to the freedoms that the U.S. Constitution and the Bill of Rights provide our citizens. Those freedoms cannot and must not be negotiated. So, I think it’s more important than ever that we come together in support of the NRA."

"There was some fear-based buying that would take place from time to time. There is no fear-based buying right now."

"A quick Google search shows that P. James Debney is the CEO and president of American Outdoor Brands, which until last year was named Smith & Wesson. By whatever name, the company Debney heads manufactured the AR-15 assault rifle that Cruz used to kill 14 Marjory Stoneman Douglas High School students and three staff members.... Debney kept selling assault rifles as if he were just selling more plastic after a madman with a Smith & Wesson assault rifle murdered 12 people in an Aurora, Colorado, movie theater....The company’s profits came to include the sale of the M&P15 that was used in the 2015 terror attack in San Bernardino. Fifteen were murdered.... Smith & Wesson did experience a modest bump after a madman used one of its M&P15s to murder 14 students and three staff members at Marjory Stoneman Douglas High on Valentine’s Day."

"In focusing their anger on the likes of Wayne LaPierre, the survivors are distracted from the likes of James Debney, whose company actually designed, produced and marketed the weapon that killed so many innocents at their school. Debney knew it was a weapon of war. He also knew, or at least should have known, that M&P15 fires bullets of such velocity that when it hits flesh the accompanying shock wave extends the damage considerably outside the path of the bullet, shredding tissue, destroying entire organs, disintegrating blood vessels. He also knew that the M&P15 is a virtual twin to the Bushmaster AR-15 used with horrific effect on little kids at Sandy Hook. And yet he had kept selling it. Debney earns more than $5 million a year in what the Marjory Stoneman Douglas High survivors would no doubt consider blood money."