Leo McKinstry

"I left intrigued by the difference between [[w:Max Clifford|[Max] Clifford]]'s public sleazebag image and his private modesty. I looked into other aspects of Clifford's life and found a man committed to public service – whether it be campaigning for the NHS or attacking the hypocrisy of the establishment. In contrast to the host of sleazy stories he has orchestrated, his own personal life has been a paragon of virtue; he has remained with his wife, Liz, for 32 years and has supported their daughter Louise, who has been disabled since the age of six with rheumatoid arthritis."

"It is fascinating that Clifford, the ultimate spin-doctor, should have allowed his public image to have been so negative. Perhaps it is just another tribute to his morality that he has rarely used his brilliant skills on himself."