Charlie Ergen

"The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer."

"I think we really have to stand for something. I think we give the customer better value."

"We're not afraid of change. Most companies, when they become successful, resist change no matter what. I believe it's less risky, long-term, to embrace change."

"We have said all along that we think we need strategic partnerships to achieve our goals. We won't be successful as a lone wolf out there. We're not that good."