Carlotta Berry

"What I realized is that every time I was posting something, I think I had maybe like a thousand followers or maybe 2,000 in 2020, even after seven years on social media, and it just started growing and people loved when I put engineering and robotics quizzes. They’d be like, “I don’t know what any of this is, but put another one.” And I thought it was so crazy."

"I like to call 2020 my Jerry McGuire moment. It’s like the beginning of Jerry McGuire. He talks about, “I want to be a agent but I want to learn to be a sports agent in a new way.”"

"If I really wanna diversify STEM and the thing I really wanted to see when I was an engineering student was Black women professors in engineering, then how can I increase my visibility for other people and not for me?"

"Where more are the streets than social media? So I started on Twitter, and the way I ended up other places beyond Twitter, ’cause Twitter really was my pocket because I didn’t really understand social media. I still don’t understand Instagram. No clue how Instagram works."

"I mean, it’s a total different kind of dynamic. So I can truly say that Twitter and TikTok are really where my pocket is. Everyone else is just kind of there."

"If you build it, they will come. But you have to build it in the right place, right? So I had to go where they are, you know."

"I do do a lot of cross-posting and cross-pollinating just so that I can have maximum impact. But like I said, I’m trying to invest mostly in now Instagram and TikTok because we’re just not sure how much longer Twitter’s gonna be here."