Business consultant

"Creativity thinks up new things. Innovation does new things. The difference speaks for itself. Yet the fluent advisers to business seldom make the distinction. They tend to rate ideas more by their novelty than by their practicability."

"We afford automatic respect to superstar business moguls, politicians, and actors and to anyone flying around in a private jet, as if their accomplishments must reflect unique qualities not shared by those forced to eat commercial airline food. And we place too much confidence in the overly precise predictions of people - political pundits, financial experts, business consultants - who claim a track record demonstrating expertise."