"In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the…"

"Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. …"

"Reward excellent failures. Punish mediocre successes."

"Lists simplify, clarify, edify."

"If not excellence, what? If not excellence now, when?"

"The vitality of our network will determine our professional fate."

"Life is too short for non-WOW projects."

"Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others …"

"I had no idea what I was doing when I wrote Search. There was no carefully designed work plan. There was no theory th…"

"Professional success requires ... drive, initiative, commitment, involvement, and—above all—enthusiasm."