"Most transactions have an upside and a downside, but when something is FREE! we forget the downside. FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is. Why? I think it's because humans are intrinsically afraid of loss"
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Educators from the United StatesPsychologists from the United StatesJews from the United StatesPeople from New York CityEconomists from the United States
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Dan Ariely
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