First Quote Added
April 10, 2026
Latest Quote Added
"When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?"
"The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition."
"While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please."
"As we look back, it seems like willful blindness. The abandonment of the radical economic foundation of the women's and civil-rights movements by the conflation of causes that came to be called political correctness successfully retrained generation of activists in the politics of image, not action."
"Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth."
"Rather than calling attention to the house of mirrors, that passes for empirical truth (as postmodern acadimics did), and rather than fighting for better mirrors (as the ID warriors did), today's media activists are concentrating on shattering the impenetrable shiny surfaces of branded culture, picking up the pieces and using them as sharp weapons in a war of actions, not ideas."
"Culture jamming is enjoying a resurgence, in part because of technological advancements but also more pertinently, because of the good old rules of supply and demand. Something not far from the surfaces of the public psyche is delighted to see the icons of corporate power subverted and mocked. There is, in short, a market for it. With commercialism able to overpower the traditional authority of religion, politics and schools, corporations have emerged a the natural targets for all sorts of free-floating rage and rebellion. The new ethos that culture jamming taps into is go-for-the-corporate-jugular."
"Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you."
"Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images."
"Just when Americans most need information about the outside world - and their country's complicated and troubling place in it - they are only getting themselves reflected back, over and over and over: Americans weeping, Americans recovering, Americans cheering, Americans praying. A media house of mirrors, when what we all need are more windows on the world.”"
"As a means of extracting information during interrogations, torture is notoriously unreliable, but as a means of terrorizing and controlling populations, nothing is quite as effective. (p126)"
"It was this wave of reforms that turned China into the sweatshop of the world, the preferred location for contract factories for virtually every multinational on the planet. No country offered more lucrative conditions than China: low taxes and tariffs, corruptible officials and, most of all, a plentiful low-wage workforce that, for many years, would be unwilling to risk demanding decent salaries or the most basic workplace protections for fear of the most violent reprisals. (p190)"
"...This is what Keynes had meant when he warned of the dangers of economic chaos—you never know what combination of rage, racism and revolution will be unleashed. (p264)"
"As for journalists and activists, we seemed to be exhausting our attention on the spectacular physical attacks, forgetting that the parties with the most to gain never show up on the battlefield. (p326)"
"Like Russia's gangsterism and Bush's cronyism, contemporary Iraq is a creation of the fifty-year crusade to privatize the world. Rather than being disowned by its creators, it deserves to be seen as the purest incarnation yet of the ideology that gave it birth. (p359)"
"Regardless of the overall state of the economy, there is now a large enough elite made up of new multi-millionaires and billionaires for Wall Street to see the group as "superconsumers," able to carry consumer demand all on their own. (p392)"
"The American Society of Civil Engineers said in 2007 that the U.S. had fallen so far behind in maintaining its public infrastructure -- roads, bridges, schools, dams -- that it would take more than a trillion and half dollars over five years to bring it back up to standard. Instead, these types of expenditures are being cut back. At the same time, public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy to imagine a future in which growing numbers of cities have their frail and long-neglected infrastructures knocked out by disasters and then are left to rot, their core services never repaired or rehabilitated. The well-off, meanwhile, will withdraw into gated communities, their needs met by privatized providers. (p415)"
"The recent spate of disasters has translated into such spectacular profits that many people around the world have come to the same conclusion: the rich and powerful must be deliberately causing the catastrophes so that they can exploit them. (p426)"
"The solution to global warming is not to fix the world, but to fix ourselves. p. 279"
"The resources required to rapidly move away from fossil fuels and prepare for the coming heavy weather could pull huge swaths of humanity out of poverty, providing services now sorely lacking, from clean water to electricity. p. 7"
"… opposition movements … will need a comprehensive vision for what should emerge in the place of our failing system, as well as serious political strategies for how to achieve those goals. p. 10"
"...we have not done the things that are necessary to lower emissions because those things fundamentally conflict with deregulated capitalism, the reigning ideology for the entire period we have been struggling to find a way out of this crisis. We are stuck because the actions that would give us the best chance of averting catastrophe—and would benefit the vast majority—are extremely threatening to an elite minority that has a stranglehold over our economy, our political process, and most of our major media outlets. p. 18"
"… our economic system and our planetary system are now at war. Or, more accurately, our economy is at war with many forms of life on Earth, including human life. What the climate needs to avoid collapse is a contraction in humanity’s use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it’s not the laws of nature. p. 21"
"We need a shift in political "power—specifically … a shift in who wields it, a shift away from corporations and toward communities, which in turn depends on whether or not the great many people who are getting a rotten deal under our current system can build a determined and diverse enough social force to change the balance of power. p. 25"
"So this book proposes a different strategy: think big, go deep, and move the ideological pole far away from the stifling market fundamentalism that has become the greatest enemy to planetary health. If we can shift the cultural context even a little, then there will be some breathing room for those sensible reformist policies that will at least get the atmospheric carbon numbers moving in the right direction. p. 26"
"Maybe within a few years, some of the ideas highlighted in these pages that sound impossibly radical today—like a basic income for all, or a rewriting of trade law, or real recognition of the rights of Indigenous people to protect huge parts of the world from polluting extraction—will start to seem reasonable, even essential. p. 26"
"In a conclusion that the creators of South Park must have forced on her, Klein finds that the most authentic answers to our current troubles lie in the wisdom of Sioux tribes. The leftist trope of the "noble savage" whose Edenic insights must shame the civilisation that has usurped them stretches back at least as far as Rousseau. Yet many of these insights are to philosophy what panpipes are to music. Klein quotes LaDonna Brave Bull Allard who laughingly says that the grandkids "can't believe how little some of the white people know. They come running: 'Grandma! The white people don't know how to chop wood! Can we teach them?' I say, 'Yes, teach them.'" If you dream that the future of humanity might constitute more than wood-chopping, then you're probably a racist and Klein has little time and littler consolation for you. On another occasion an evidently awestruck Klein relays some native Sioux wisdom, viz: "There are things that are more important than money." Who knew? The aperçus of Klein's school of thought would be shamed by the school of Hallmark Cards."
"We attend the first Hawai'i screening of Naomi Klein's documentary at the mall movie theatre. The line for the documentary is long, almost as long as the Hawai'i endangered species list. Unlike the endangered species list, there aren't many natives in this line...When the natives in "This Changes Everything" cry, the white people in the theatre cry "white tears" extra-loudly. I hate it when white people cry extra-loudly, as if they've never seen native people cry in real life. When the documentary shows polluted native lands, the white people gasp extra-loudly. I hate it when white people gasp extra-loudly. "Stop gasping so loudly!" I shout in my head. "Everything already changed for native peoples centuries ago!" We sneak out of the theatre during the post-documentary discussion. I whisper to my wife: "The Geological Society should refer to this era of human destruction as the Wypipocene." She says we should make a documentary about how climate change is finally making white people uncomfortable. Titled: "Melting Glaciers, White Tears.""
"It Will Be a Massive Job Creator"
"Paying for It Will Create a Fairer Economy"
"Journalist Naomi Klein notes, "every time I log on to activist news sites like Indymedia.org, which practice 'open publishing,' I'm confronted with a string of Jewish conspiracy theories about 9/11 and excerpts from the Protocols of the Elders of Zion," the tired old forgery from tsarist Russia that purported to represent the Zionist plot to take over the world."
"At the conference itself [Copenhagen 2009], she became an important voice for the NGOs shut out of the negotiating sessions, and made a convincing case that there was little chance of solving global warming in isolation from the other problems of power and poverty plaguing the globe."
"Suddenly we are no longer prisoners of the never-ending present in our social media feeds. We are part of a long and complex collective story, one in which human beings are not one set of attributes, fixed and unchanging, but rather, a work in progress, capable of deep change. By looking decades backward and forward simultaneously, we are no longer alone as we confront our weighty historical moment. We are surrounded both by ancestors whispering that we can do what our moment demands just as they did, and by future generations shouting that they deserve nothing less. (from "The Art of the Green New Deal")"
"The transformative movements of the past"modeled different values in their own behavior, and in the process liberated the political imagination and rapidly altered the sense of what was possible. They were also unafraid of the language of morality—to give the pragmatic, cost-benefit arguments a rest and speak of right and wrong, of love and indignation. p. 462"
"… there are plenty of solid economic arguments for moving beyond fossil fuels … But we will not win the battle for a stable climate by trying to beat the bean counters at their own game—arguing, for instance, that it is more cost-effective to invest in emission reduction now than disaster response later. We will win by asserting that such calculations are morally monstrous… p. 464"
"The main reason that the elite attacks never succeeded in turning the public against the New Deal was that its programs were helping people. But another reason had to do with the incalculable power of art, which was embedded in virtually every aspect of the era's transformations. The New Dealers saw artists as workers like any other: people who, in the depths of the Depression, deserved direct government assistance to practice their trade. As Works Progress Administration director Harry Hopkins famously put it, "Hell, they've got to eat just like other people." ("The Art of the Green New Deal")"
"Vertigo invades when the world we thought we knew no longer holds. The known world is crumbling. That's okay. It was an edifice stitched together with denial and disavowal, with unseeing and unknowing, with mirrors and shadows. It needed to crash. Now, in the rubble, we can make something more reliable, more worthy of our trust, more able to survive the coming shocks. (chapter 15, p342)"
"Here is my attempt to decipher the chaos of doppelganger culture, with its maze of simulated selves and digital avatars and mass surveillance and racial and ethnic projections and fascist doubles and the studiously denied shadows that are all coming to the surface at once. It's going to take some wild turns-but rest assured that the point of this mapping is not to stay trapped inside the house of mirrors, but to do what I sense many of us long to do: escape its mind-bending confines and find our way toward some kind of collective power and purpose. The point is to make our way out of this collective vertigo, and get somewhere distinctly better, together. (from the Introduction)"
"If there is anything this journey has taught that identity is not fixed. Not mine. Not Wolf's. Not even the barrier between our two identities. It's all fluid, shifting around and doubling constantly. Negotiating that doubling-between our younger selves and our older selves, between our public selves and our private selves, between our living selves and our dying selves-is a part of what it means to be human. A bigger part of being human, though, and certainly of living a good life, is not about how we make ourselves in those shifting sands of self. It's about what we make together. (from the Epilogue)"
"Abolitionists used "highly polarizing rhetoric" to emphasize their moral arguments. Climate activists need to take a similarly clear moral stance. p. 463"
"… there is little doubt that another crisis will see us in the streets and squares once again, taking us all by surprise. The real question is what progressive forces will make of that moment, the power and confidence with which it will be seized. p. 466"
"Because our house is on fire, and this should come as no surprise. Built on false promises, discounted futures, and sacrificial people, it was rigged to blow from the start. It's too late to save all our stuff, but we can still save each other and a great many other species, too. Let's put out the flames and build something different in its place. Something a little less ornate, but with room for all those who need shelter and care. Let's forge a Global Green New Deal-for everyone this time. (from the Introduction)"
"We Were Born for This Moment"
"yes, we need to grow faster and do more. But the weight of the world is not on any one person's shoulders: Not yours. Not Zoe's. Not mine. It rests in the strength of the project of transformation that millions are already a part of. That means we are free to do the kind of work that will sustain us, so that we can all stay in this movement for the long run. Because that's what it will take."
"the very idea that we, as atomized individuals, even lots of atomized individuals, could play a significant part in stabilizing the planet's climate system or changing the global economy is objectively nuts. We can only meet this tremendous challenge together, as part of a massive and organized global movement."
"We don't have the right to demand perfection from each other. But we do have the right to expect progress. To demand evolution. So, let's make some new mistakes."
"That bleak view of humanity--that we are nothing more than a collection of atomized individuals and nuclear families, unable to do anything of value together except wage war-has had a stranglehold over the public imagination for a very long time. No wonder so many of us believed we could never rise to the climate challenge. But more than thirty years later, as surely as the glaciers are melting and the ice sheets are breaking apart, that "free-market" ideology is dissolving, too. In its place, a new vision of what humanity can be is emerging. It is coming from the streets, from the schools, from workplaces, and even from inside houses of government. It's a vision that says that all of us, combined, make up the fabric of society. And when the future of life is at stake, there is nothing we cannot achieve."
"I count her among the most inspirational political thinkers in the world today."
"A critically important thought-leader in these perilous times, a necessary voice as a courageous movement of movements rises from the ashes."
"The greatest theorist of climate change."