Business

"...Exxon Mobil is a worse environmental villain than other big oil companies...Exxon, headed by Mr. Raymond, chose a different course of action: it decided to fight the science....And that's just what Exxon Mobil has done: lavish grants have supported a sort of alternative intellectual universe of global warming skeptics....the fact is that whatever small chance there was of action to limit global warming became even smaller because ExxonMobil chose to protect its profits by trashing good science."

"Throughout much of the 1980s, Exxon earned a public reputation as a pioneer in climate change research. It sponsored workshops, funded academic research and conducted its own high-tech experiments exploring the science behind global warming. But by 1990, the company, in public, took a different posture. While still funding select research, it poured millions into a campaign that questioned climate change.... How did one of the world’s largest oil companies, a leader in climate research, become one of its biggest public skeptics? The answer, gleaned from a trove of archived company documents and the recollections of former employees, is that Exxon, now known as Exxon Mobil, feared a growing public consensus would lead to financially burdensome policies."

"This message of scientific uncertainty has been reinforced by the public relations campaigns of certain corporations with a large stake in the issue. The most well known example is ExxonMobil, which in 2004 ran a highly visible advertising campaign on the op-ed page of the New York Times. Its carefully worded advertisements—written and formatted to look like newspaper columns and called op-ed pieces by ExxonMobil—suggested that climate science was far too uncertain to warrant action on it. One advertisement concluded that the uncertainties and complexities of climate and weather means that "there is an ongoing need to support scientific research to inform decisions and guide policies". Not many would argue with this commonsense conclusion. But our scientists have concluded that existing research warrants that decisions and policies be made today."

"I propose that Exxon be the initiator of a worldwide 'CO2 in the Atmosphere' R&D program along the lines of the International Geophysical Year concept. This may be the kind of opportunity that we are looking for to have Exxon technology, management and leadership resources put into the context of a project aimed at benefiting mankind. What would be more appropriate than for the world's leading energy company and leading oil company take the lead in trying to define whether a long-term CO2 problem really exists, and if so, what counter measures would be appropriate."

"Much is still unknown about the sources and sinks for atmospheric CO2, as well as about the climatic effect of increasing CO2 levels in the air, so that prognostications remain highly speculative. The models that appear most credible (to us) do predict measurable changes in temperature, rainfall patterns, and sea-level by the year 2030 for the postulated fossil fuel combustion rates, but changes of a magnitude well short of catastrophic and probably below the magnitude that need trigger otherwise non-economic responses to the problem of energy supply."

"Certainly any major development with a life span of say 30-40 years will need to assess the impacts of potential global warming. This is particularly true of Arctic and offshore projects in Canada, where warming will clearly affect sea ice, icebergs, permafrost and sea levels."

"The effects of addition to the carbon cycle in nature of carbon dioxide from industrial activities have been the subject of speculation in several fields of science. Of particular interest is the fate of the enormous quantity of carbon dioxide which has been introduced into the atmosphere since the beginning of the industrial revolution in the 19th century, and the manner in which the added carbon dioxide has been distributed in the carbon cycle. Although appreciable amounts of carbon dioxide have undoubtedly been added from soils by tilling of land, apparently a much greater amount has resulted from the combustion of fossil fuels."

"First, current scientific opinion overwhelmingly favors attributing atmospheric carbon dioxide increase to fossil fuel combustion."

"I think there is a transition period. We are not going to stop burning fossil fuels and start looking toward solar or nuclear fusion and so on. We are going to have a very orderly transition from fossil fuels to renewable energy sources."

"The rationale for Exxon's involvement and commitment of funds and personnel is based on our need to assess the possible impact of the greenhouse effect on Exxon business. Exxon must develop a credible scientific team that can critically evaluate the information generated on the subject and be able to carry bad news, if any, to the corporation. This team must be recognized for its excellence in the scientific community, the government, and internally by Exxon management."

"..."but changes of a magnitude well short of catastrophic..." I think that this statement may be too reassuring. Whereas I can agree with the statement that our best guess is that observable effects in the year 2030 are likely to be "well short of catastrophic", it is distinctly possible that the CPD scenario will later produce effects which will indeed be catastrophic (at least for a substantial fraction of the earth's population). This is because the global ecosystem in 2030 might still be in a transient, headed for much significant effects after time lags perhaps of the order of decades. If this indeed turns out to be the case, it is very likely that we will unambiguously recognize the threat by the year 2000 because of advances in climate modeling and the beginning of real experimental confirmation of the CO2 problem."

"[A]s early as 1977, Exxon (now ExxonMobil, one of the world’s largest oil companies) knew that its main product would heat up the planet disastrously. This did not prevent the company from then spending decades helping to organize the campaigns of disinformation and denial that have slowed—perhaps fatally—the planet’s response to global warming....Exxon responded, instead, by helping to set up or fund extreme climate-denial campaigns....The company worked with veterans of the tobacco industry to try and infuse the climate debate with doubt."

"This paper assesses whether ExxonMobil Corporation has in the past misled the general public about climate change.... Our assessment of ExxonMobil's peer-reviewed publications and the role of its scientists supports the conclusion that the company did not 'suppress' climate science—indeed, it contributed to it. However, on the question of whether ExxonMobil misled non-scientific audiences about climate science, our analysis supports the conclusion that it did. ...in public, ExxonMobil contributed quietly to the science and loudly to raising doubts about it.... Available documents show a discrepancy between what ExxonMobil's scientists and executives discussed about climate change privately and in academic circles and what it presented to the general public. The company's peer-reviewed, non-peer-reviewed, and internal communications consistently tracked evolving climate science: broadly acknowledging that AGW [Anthropogenic Global Warming] is real, human-caused, serious, and solvable, while identifying reasonable uncertainties that most climate scientists readily acknowledged at that time. In contrast, ExxonMobil's advertorials in the NYT [New York Times] overwhelmingly emphasized only the uncertainties, promoting a narrative inconsistent with the views of most climate scientists, including ExxonMobil's own. This is characteristic of what Freudenberg et. al. term the Scientific Certainty Argumentation Method (SCAM)—a tactic for undermining public understanding of scientific knowledge. Likewise, the company's peer-reviewed, non-peer-reviewed, and internal documents acknowledge the risks of stranded assets, whereas their advertorials do not. In light of these findings, we judge that ExxonMobil's AGW communications were misleading; we are not in a position to judge whether they violated any laws."

"Exxon Mobil misled the public about the state of climate science and its implications. Available documents show a systematic, quantifiable discrepancy between what Exxon Mobil’s scientists and executives discussed about climate change in private and in academic circles, and what it presented to the general public.... In short, Exxon Mobil contributed quietly to climate science and loudly to raising doubts about it. We found that, accounting for reasonable doubt given the state of the science at the time of each document, roughly 80 percent of the company’s academic and internal papers acknowledged that climate change is real and human-caused. But 81 percent of their climate change advertorials in one way or another expressed doubt.... Even while Exxon Mobil scientists were contributing to climate science and writing reports that explained it to their bosses, the company was paying for advertisements that told a very different tale."

"As early as 1977, one of Exxon’s senior scientists warned a gathering of oilmen of a “general scientific agreement” that the burning of fossil fuels was influencing the climate. A year later, he had updated his assessment, warning that “present thinking holds that man has a time window of five to 10 years before the need for hard decisions regarding changes in energy strategies might become critical.”... Exxon chose the path of disinformation, denial and delay. More damagingly, the company set a model for the rest of the industry. More than 30 years ago, Exxon scientists acknowledged in internal company memos that climate change could be catastrophic. Today, scientists who say the exact same thing are ridiculed in the business community and on the editorial page of The Wall Street Journal. We have lost precious time as a result: decades during which we could have built a smart electricity grid, fostered efficiency and renewables and generated thousands of jobs in a cleaner, greener economy. There is still time to prevent the worst disruptions of human-driven climate change, but the challenge is now much greater than it needed to be, in no small part because of the choices that Exxon Mobil made."

"Not surprisingly, by the late 1970s and early 1980s, ExxonMobil scientists understood quite well the mechanisms of climate change and its broad implications for the oil business."

"Earlier this year our organization, the Rockefeller Family Fund (RFF), announced that it would divest its holdings in fossil fuel companies. We mean to do this gradually, but in a public statement we singled out ExxonMobil for immediate divestment because of its “morally reprehensible conduct.” For over a quarter-century the company tried to deceive policymakers and the public about the realities of climate change, protecting its profits at the cost of immense damage to life on this planet. ...Exxon, in particular, has been a leader of the movement to deny the facts of climate change. Often working indirectly through front groups, it sponsored many of the scientists and think tanks that have sought to obfuscate the scientific consensus about the changing climate, and it participated in those efforts through its paid advertisements and the statements of its executives. It seemed to us, however, that for business reasons, a company as sophisticated and successful as Exxon would have needed to know the difference between its own propaganda and scientific reality. If it turned out that Exxon and other oil companies had recognized the validity of climate science even while they were funding the climate denial movement, that would, we thought, help the public understand how artificially manufactured and disingenuous the “debate” over climate change has always been. In turn, we hoped this understanding would build support for strong policies addressing the crisis of global warming."

"Mr./Madam President, it is time for this body to wake up, not just to climate change, but to the decades-long, purposeful corporate smokescreen of misleading public statements from the fossil fuel industry and its allies on the dangers of carbon pollution. I am here for the 116th time, seeking an open, honest and factual debate in Congress about global climate change. The energy industry’s top dog, ExxonMobil—number two for both revenue and profits among the Fortune 500—has been getting some bad press lately. Two independent investigative reports, from InsideClimate News and the Los Angeles Times, revealed that Exxon’s own scientists understood as far back at the late 1970s the effects of carbon pollution on the climate and warned company executives of the potential outcomes for the planet and human society. But Exxon’s own internal report recognizing heading off global warming “would require major reductions in fossil fuel combustion.” So rather than behave responsibly, reveal that truth, and lead the effort to stave off catastrophic changes to the climate, Exxon ultimately chose to fund and participate in a massive misinformation campaign to protect their business model and their bottom line.... Despite documented warnings from their own scientists dating from the 1970s, ExxonMobil pursued a campaign of deceit, denial, and delay. They may soon have to face the consequences. History will not look kindly on their choice."

"At a meeting in Exxon Corporation's headquarters, a senior company scientist named James F. Black addressed an audience of powerful oilmen. Speaking without a text as he flipped through detailed slides, Black delivered a sobering message: carbon dioxide from the world's use of fossil fuels would warm the planet and could eventually endanger humanity. ...toward the end of the 1980s, Exxon curtailed its carbon dioxide research. In the decades that followed, Exxon worked instead at the forefront of climate denial. It put its muscle behind efforts to manufacture doubt about the reality of global warming its own scientists had once confirmed. It lobbied to block federal and international action to control greenhouse gas emissions. It helped to erect a vast edifice of misinformation that stands to this day."

"...projections are based on completely unproven climate models, or, more often, on sheer speculation."

"Year after year throughout the last two decades they’ve made more money than any company in the history of money. But poor people around the world are already paying for those profits, and every generation that follows us now will pay as well, because the “Exxon position” has helped take us over one tipping point after another. Their sins of emission, like so many other firms and individuals, are bad. But their sins of omission are truly inexcusable."

"First, let's agree there's a lot we really don't know about how climate will change in the 21st century and beyond. That means we need to understand the issue better, and fortunately, we have time. It is highly unlikely that the temperature in the middle of the next century will be significantly affected whether policies are enacted now or 20 years from now. It also means it's bad public policy to impose very costly regulations and restrictions when their need has yet to be proven, their total impact undefined, and when nations are not prepared to act in concert."

"[M]ajor energy corporations continue to lie about climate change, promoting and bankrolling climate denialism—while admitting the truth in their internal documents. These corporations are working to accelerate the extraction and production of , including the dirtiest, most -generating varieties, reaping enormous profits in the process. The melting of the Arctic ice from global warming is seen by capital as a new , opening up massive additional oil and gas reserves to be exploited without regard to the consequences for the . In response to scientific reports on climate change, Exxon Mobil declared that it intends to extract and sell all of the fossil-fuel reserves at its disposal. Energy corporations continue to intervene in climate negotiations to ensure that any agreements to limit carbon emissions are defanged. Capitalist countries across the board are putting the accumulation of wealth for a few above combatting climate destabilization, threatening the very future of humanity."

"Exxon position: Emphasize the uncertainty in scientific conclusions regarding the potential enhanced Greenhouse effect."

"Attached for your information and guidance is briefing material on the CO2 'Greenhouse' Effect which is receiving increased attention in both the scientific and popular press as an emerging environmental issue....The material has been given wide circulation to Exxon management and is intended to familiarize Exxon personnel with the subject. It may be used as a basis for discussing the issue with outsiders as may be appropriate. However, it should be restricted to Exxon personnel and not distributed externally.... Predictions of the climatological impact of a carbon dioxide induced "greenhouse effect" draw upon various mathematical models to gauge the temperature increase. The scientific community generally discussed the impact in terms of doubling of the current carbon dioxide content in order to get beyond the noise level of the data. We estimate doubling could occur around the year 2090 based upon fossil fuel requirements projected in Exxon's long range energy outlook. The question of which predictions and which models best simulate a carbon dioxide-induced climate change is still being debated by the scientific community. Our best estimate is that doubling of the current concentration could increase average global temperature by about 1.3 to 3.1 degrees Centigrade. The increase would not be uniform over the earth's surface with the polar caps likely to see temperature increases on the order of 10 degrees Centigrade and the equator little, if any, increase.... The state-of-the-art in climate modelling allows only gross global zoning while some of the expected results from temperature increases of the magnitude indicated are quite dramatic. For example, areas that were deserts 4,000 to 8,000 years ago in the Altithermal period (when the global average temperature was some 2 degrees Centigrade higher than present), may in due time return to deserts. Conversely, some areas which are deserts now were formerly agricultural regions. It is postulated that part of the Sahara Desert in Africa was quite - wet 2,000 to 8,000 years ago. The American Midwest, on the other band, was much drier, and it is projected that the Midwest would again become drier should there be a temperature increase of the magnitude postulated for a doubling of atmospheric CO2. In addition to the effects of climate on global agriculture, there are some potentially catastrophe events that must be considered. For example, if the Antarctic ice sheet which is anchored on land should melt, then this could cause e rise in sea level on the order of 5 meters. Such a rise would cause flooding on much of the U.S. East Coast, including the state of Florida and Washington, D.C.... The greenhouse effect ls not likely to cause substantial climactic changes until the average global temperature rises at least 1 degree Centigrade above today's levels. This could occur in the second to third quarter of the next century. However, there is concern among some scientific groups that once the effects are measurable, they might not be reversible and little could be done to correct the situation in the short term. Therefore, a number of environmental groups are calling for action now to prevent an undesirable future situation from developing. Mitigation of the "greenhouse effect" would require major reductions in fossil fuel combustion."

"I would like to summarize the findings of our research in climate modeling and place our results in the context of the existing body of knowledge of the CO2 greenhouse effect. Although the increase of atmospheric CO2 is well documented it has not yet resulted in a measurable change in the earth's climate. The concerns surrounding the possible effects of increased CO, have been based on the predictions of models which simulate the earth's climate. These models vary widely in the level of detail in which climate processes are treated and in the approximations used to describe the complexities of these processes. Consequently the quantitative predictions derived from the various models show considerable variation. However, over the past several years a clear scientific consensus has emerged regarding the expected climatic effects of increased atmospheric CO2. The consensus is that a doubling of atmospheric CO, from its pre-industrial revolution value would result in average global temperature rise of (3.0 +/- 1.5) degrees Centigrade. The uncertainty in this figure is a result of the inability of even the most elaborate models to simulate climate in a totally realistic manner. The temperature rise is predicted to be distributed non-uniformly over the earth, with above-average temperature elevations in the polar regions and relatively small increases near the equator. There is unanimous agreement in the scientific community that a temperature increase of this magnitude would bring about significant changes in the earth's climate, including rainfall distribution and alterations in the biosphere. The time required for doubling of atmospheric CO, depends on future world consumption of fossil fuels. current projections indicate that doubling will occur sometime in the latter half of the 21st century. The models predict that CO2-induced climate changes should be observable well before doubling. It is generally believed that the first unambiguous CO2-induced temperature increase will not be observable until around the year 2000.... In summary, the results of our research are in accord with the scientific consensus on the effect of increased atmospheric CO2 on climate.... Furthermore our ethical responsibility is to permit the publication of our research in the scientific literature. Indeed, to do otherwise would be a breach of Exxon's public position and ethical credo on honesty and integrity."

"...faith in technologies, markets, and correcting feedback mechanisms is less than satisfying for a situation such as the one you are studying at this year's Ewing Symposium... Few people doubt that the world has entered an energy transition away from dependence on fossil fuels and toward some mix of renewable resources that will not pose problems of CO2 accumulation. ...I'm generally upbeat about the chances of coming through this most adventurous of all human experiments with the ecosystem.... Beyond our normal twenty-year outlook period, we recently attempted a forecast of the CO2 [carbon dioxide] build-up. We assumed different growth rates at different times, but with an average growth rate in fossil fuel use of about one percent per year starting today, our estimate is that the doubling of atmospheric CO2 levels might occur sometime late in the 21st century. That includes the impact of a synfuels industry. Assuming the greenhouse effect occurs, rising CO2 concentrations may begin to induce climactic changes around the middle of the 21st century.... Clearly, there is vast opportunity for conflict. For example, it is more than a little disconcerting the few maps showing the likely effects of global warming seem to reveal the two superpowers losing much of the rainfall, with the rest of the world seemingly benefitting."

"Then-Vice President George H. W. Bush ran for president of the United States pledging to combat the “greenhouse effect with the White House effect”. 1988 was also the year in which the world nations joined together to create the w:Intergovernmental Panel on Climate Change (IPCC) to provide a scientific basis for policy action. Fossil fuel corporations might have begun to take steps to limit the damages their products caused to the global environment. Instead, leading investor-owned fossil fuel corporations, including ExxonMobil, Shell, and British Petroleum, created the Global Climate Coalition (GCC) to oppose greenhouse gas emission reduction policies. From 1989 to 2002, the GCC led an aggressive lobbying and advertising campaign aimed at achieving these goals by sowing doubt about the integrity of the IPCC and the scientific evidence that heat-trapping emissions from burning fossil fuels drive global warming. They worked successfully to prevent the United States from signing the Kyoto Protocol after it was negotiated in 1997. When the GCC disbanded, they stated that they had achieved their goals.... Between 1988 and 2005, ExxonMobil invested over $16 million in a network of front groups that spread misleading claims about climate science. It also exploited its close relationship with the administration of President George W. Bush to pressure the administration to remove top scientists from leadership roles in the IPCC and the US National Climate Assessment and to promote federal policies driving further reliance on fossil energy"

"Does the rampant commercialization of all aspects of American society, and much of academic life, matter for the purposes of the University, the fulfillment of our telos [ultimate object or aim]? I believe it does."

"Tolkien has become a monster, devoured by his own popularity and absorbed into the absurdity of our time. The chasm between the beauty and seriousness of the work, and what it has become, has overwhelmed me. The commercialization has reduced the aesthetic and philosophical impact of the creation to nothing. There is only one solution for me: to turn my head away. They eviscerated the book by making it an action movie for young people aged 15 to 25."

"In productivity circles the term means... every aspect of an organization should, at all times, strive to do what it does better. The philosophy first appeared when several Japanese businesses, shortly after World War II, embraced the idea that doing things the way they've always been done was a bad idea, especially when better options were available that would make them more competitive. "Kaizen" came to be synonymous with company-wide efforts to improve upon and intelligently streamline business practices and manufacturing methods while simultaneously respecting the product, craft, or the people involved with making it."

"Kaizen is a Japanese word meaning, roughly, continuous improvement. It is one of a batch of oriental ideas seized upon by western companies in the 1980s when it was thought that Japan was the source of most wisdom about management."

"Kaizen means improvement. Moreover, it means continuing improvement in personal life, home life, social life, and working life. When applied to the workplace... [it] means continuing improvement involving everyone – managers and workers alike."

"By reducing our movement for liberation to a system of commercial products and institutions—bars, publications, gyms, fashions, cruises, ... we become accomplices in an economic system that causes untold suffering for others. Not surprisingly, these others fail to see us as comrades in the struggle for justice."

"Much of what ails our media system stems from its extreme commercialism. The always-controversial Trump was irresistible for ratings-driven news outlets, and their endless profit-seeking helped legitimize a dangerous politics... Media are beholden to their owners and to the advertisers who pay them."

"For over a century the US has conducted an experiment in commercialized journalism by treating news as both a commodity and a public service."

"The commercialization of computing in the 1970s and 1980s introduced a very different dynamic to software development. As software programming moved from universities to the marketplace, a closed, proprietary process arose. Yet lurking in the shadow of this mighty new industry, the free software movement has quietly persisted and grown..."

"During the past decade there has been a rapid increase in the number of private providers of education in many developing countries, with many schools and educational establishments not being registered and being funded and managed by individual proprietors or enterprises... As a result, education is being commercialized and for-profit education is flourishing as an attractive business, with scant control by public authorities."

"Legal setbacks in the US have forced the tobacco industry to concede that its products are harmful, and that for decades cigarette producers deliberately misled the public about the health effects of smoking. [...] They should be regarded as a warning: The industry couldn’t be trusted in the past, and it shouldn’t be trusted to do the right thing in the future. [...] Governments and health organizations like ours are at war with the tobacco industry, and we will continue fighting until we beat Big Tobacco."

"The tobacco epidemic was initiated and has been sustained by the aggressive strategies of the tobacco industry, which has deliberately misled the public on the risks of smoking cigarettes."

"Thanks partly to the First Amendment, U.S. tobacco makers also aren’t constricted by some of the more stringent branding and health-warning rules introduced elsewhere. In Britain and Australia, cigarettes are sold in drab, greenish-brown packs with a large health warning and a graphic photo illustrating smoking’s risks, from diseased lungs to blindness."

"[...] both environmental and tobacco control are divisive and sensitive areas of regulation, with one of the main obstacles to their realisation lying in the economic interests of industries [...]."

"Infectious diseases do not employ multinational public relations firms. There are no front groups to promote the spread of cholera. Mosquitoes have no lobbyists. The evidence presented here suggests that tobacco is a case unto itself, and that reversing its burden on global health will be not only about understanding addiction and curing disease, but, just as importantly, about overcoming a determined and powerful industry."

"It is about an industry, and in particular these Defendants, that survives, and profits, from selling a highly addictive product which causes diseases that lead to a staggering number of deaths per year, an immeasurable amount of human suffering and economic loss, and a profound burden on our national health care system. Defendants have known many of these facts for at least 50 years or more. Despite that knowledge, they have consistently, repeatedly, and with enormous skill and sophistication, denied these facts to the public, to the Government, and to the public health community. Moreover, in order to sustain the economic viability of their companies, Defendants have denied that they marketed and advertised their products to children under the age of eighteen and to young people between the ages of eighteen and twenty-one in order to ensure an adequate supply of “replacement smokers,” as older ones fall by the wayside through death, illness, or cessation of smoking. In short, Defendants have marketed and sold their lethal product with zeal, with deception, with a single-minded focus on their financial success, and without regard for the human tragedy or social costs that success exacted."

"[...] over the course of more than 50 years, Defendants lied, misrepresented, and deceived the American public, including smokers and the young people they avidly sought as “replacement smokers,” about the devastating health effects of smoking and environmental tobacco smoke, they suppressed research, they destroyed documents, they manipulated the use of nicotine so as to increase and perpetuate addiction, they distorted the truth about low tar and light cigarettes so as to discourage smokers from quitting, and they abused the legal system in order to achieve their goal -- to make money with little, if any, regard for individual illness and suffering, soaring health costs, or the integrity of the legal system."

"Efforts to prevent noncommunicable diseases go against the business interests of powerful economic operators. In my view, this is one of the biggest challenges facing health promotion. [...] it is not just Big Tobacco anymore. Public health must also contend with Big Food, Big Soda, and Big Alcohol. All of these industries fear regulation, and protect themselves by using the same tactics. Research has documented these tactics well. They include front groups, lobbies, promises of self-regulation, lawsuits, and industry-funded research that confuses the evidence and keeps the public in doubt. Tactics also include gifts, grants, and contributions to worthy causes that cast these industries as respectable corporate citizens in the eyes of politicians and the public. They include arguments that place the responsibility for harm to health on individuals, and portray government actions as interference in personal liberties and free choice. This is formidable opposition. [...] When industry is involved in policy-making, rest assured that the most effective control measures will be downplayed or left out entirely. This, too, is well documented, and dangerous. In the view of WHO, the formulation of health policies must be protected from distortion by commercial or vested interests."

"The business model of Wall Street is fraud. In my view, there is no better example than the recently-exposed illegal behavior at ."

"Business models and value propositions expire like a yogurt in the fridge."

"A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers, ... I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!"

"Innovative e-business projects start with a design of the e-business model. We often encounter the view, in research as well as industry practice, that an e-business model is similar to a business process model, and so can be specified using UML activity diagrams or Petri nets. In this paper, we explain why this is a misunderstanding. The root cause is that a business model is not about process but about value exchanged between actors. Failure to make this separation of concerns leads to poor business decision-making and inadequate business requirements."