"When people are looking for abortion services, they often turn to Google, searching a phrase like "abortion clinic near me" or "planned parenthood." Yet the ads they'll see at the top of the Google search results are often not abortion providers at all, but instead misleading ads for anti-abortion "crisis pregnancy centers" — facilities that use various tactics to dissuade or delay pregnant people from getting an abortion. Any delay or confusion can have serious consequences: Strict bans in much of the country mean people seeking surgical abortions may have to travel hundreds of miles, and ordering abortion pills by mail can be legally thorny. These ads on Google are no small business, according to a new report from the Center for Countering Digital Hate, a U.S.- and U.K.-based nonprofit focused on research, campaigns and policy to counteract hate and disinformation. The group finds that anti-abortion pregnancy centers in the U.S. spent an estimated $10.2 million on Google Search ads over a two-year period, and those ads were clicked on an estimated 13 million times. The group's researchers began by identifying 976 websites for anti-abortion pregnancy centers. Using the enterprise analytics tool Semrush, they found that 188 of the centers had actively run Google search ads between March 2021 and February 2023. They assessed those centers' ads, websites and the keywords for which they bought paid advertising. Among the organization's findings: 38% of the centers that advertised on Google in this period had no homepage disclaimer stating that they don't provide abortions. That appears to violate a Google policy prohibiting ads or destinations concealing or misstating information about the advertiser's business, product or service. Researchers found that the anti-abortion pregnancy centers targeted more than 15,000 queries related to abortion, including phrases like "telehealth abortion pill texas" and "how much is an abortion in california.""