Discourse

"Mario Perniola, Disgusti. Le nuove tendenze estetiche"

"‘Politically correct’ is based on claiming the status of victim: weakness is not thought of as something that must be changed into strength, because what matters, what makes strength, is precisely its ostentation. As one critic writes, the essence of ‘politically correct’ culture is complaining, whining; its motto is “don't step on me, I'm fragile” (Hughes 1993). This is a paradoxical strategy, because those who complain claim to win by asserting their “difference,” which consists in suffering. This cannot be transformed into joy, because in doing so the “difference” from the enemy would disappear. (p. 23)"

"But is it really necessary, in 1947, to teach children to use expressions like "native" and "Chinaman"?"

"The term "political correctness" has always appalled me, reminding me of Orwell's "Thought Police" and fascist regimes."

"We'll be right back to the politically correct program called "The Good, the Bad, and the Beauty Impaired.""

"I don’t like the term “political correctness” because conservatives tend to employ it to distract from serious racial, class, national, and gender discrimination. It’s a divisive phrase that perpetuates the so-called culture wars. I first heard the term in the 1970s, when it was used among progressive people as a safeguard against our own rigidness and the rigidness of other people on the left. Many political meetings ended with a period of evaluation and this was one of the problems acknowledged as something to avoid. The term has been bowdlerized since then."

"A term originally created by leftists in humorous self-mockery, "PC" is now used to evoke Stalinist demands for conformity. Thus PC-baiting has become a post-Cold War substitute for anti-communism, and a dangerously reactionary political expression."

"The modern academics find it politically incorrect to criticize the devastation under Islamic rule, even though post-colonial scholars have amply exposed the ruin created by the British."

"It really worries me that 84% of this audience agrees with that statement, because the kind of people that say "political correctness gone mad" are usually using that phrase as a kind of cover action to attack minorities or people that they disagree with. I'm of an age that I can see what a difference political correctness has made. When I was four years old, my grandfather drove me around Birmingham, where the Tories had just fought an election campaign saying, "if you want a nigger for a neighbour, vote Labour," and he drove me around saying, "this is where all the niggers and the coons and the jungle bunnies live." And I remember being at school in the early 80s and my teacher, when he read the register, instead of saying the name of the one Asian boy in the class, he would say, "is the black spot in," right? And all these things have gradually been eroded by political correctness, which seems to me to be about an institutionalised politeness at its worst. And if there is some fallout from this, which means that someone in an office might get in trouble one day for saying something that someone was a bit unsure about because they couldn't decide whether it was sexist or homophobic or racist, it's a small price to pay for the massive benefits and improvements in the quality of life for millions of people that political correctness has made. It's a complete lie that allows the right, which basically controls media now, and national politics, to make people on the left who are concerned about the way people are represented look like killjoys. And I'm sick, I'm really sick — 84% of you in this room that have agreed with this phrase, you're like those people who turn around and go, "you know who the most oppressed minorities in Britain are? White, middle-class men." You're a bunch of idiots."

"I always tried to be correct, not politically correct."

"Political correctness is one of the brilliant tools that the American Right developed in the mid-1980s, as part of its demolition of American liberalism. . . . What the sharpest thinkers on the American Right saw quickly was that by declaring war on the cultural manifestations of liberalism — by levelling the charge of "political correctness" against its exponents — they could discredit the whole political project."

"Political correctness is communist propaganda writ small. In my study of communist societies, I came to the conclusion that the purpose of communist propaganda was not to persuade or convince, nor to inform, but to humiliate; and therefore, the less it corresponded to reality the better. When people are forced to remain silent when they are being told the most obvious lies, or even worse when they are forced to repeat the lies themselves, they lose once and for all their sense of probity. To assent to obvious lies is to co-operate with evil, and in some small way to become evil oneself. One's standing to resist anything is thus eroded, and even destroyed. A society of emasculated liars is easy to control. I think if you examine political correctness, it has the same effect and is intended to."

"Political correctness is tyranny with manners."

"Over the past few decades, we let ourselves be seduced by ideologies that sought not the truth, but absolute power. Ideology has settled in the domains of culture, education and communications, dominating the media, universities and schools. Ideology has invaded our homes and tried to dismantle what is the celula mater of any healthy society: the family. It has also tried to destroy the innocence of our children in an attempt to corrupt even their most basic and elementary identity: the biological one. “Political correctness” came to dominate the public debate, expelling rationality and replacing it with manipulation, recurring clichés and slogans. Ideology has invaded the human soul itself to reap it apart from God and from the dignity He has bestowed upon us. And with these methods, ideology has always left a trail of death, ignorance, and misery wherever it went. I am a living proof of this. I was cowardly knife-stabbed by a leftist militant and only survived by a miracle. Once again I thank God for my life. The United Nations can help us fight the materialistic and ideological environment that undermines some basic principles of human dignity. This Organization was created to promote peace between sovereign nations, as well as social progress with freedom, in accordance with the preamble of the UN Charter."

"Does political correctness have a good side? Yes, it does, for it makes us re-examine attitudes, and that is always useful. The trouble is that, as with all popular movements, the lunatic fringe so quickly ceases to be a fringe; the tail begins to wag the dog. For every woman or man who is quietly and sensibly using the idea to look carefully at our assumptions, there are twenty rabble-rousers whose real motive is a desire for power over others. The fact that they see themselves as antiracists or feminists or whatever does not make them any less rabble-rousers."

"Political correctness is the natural continuum from the party line. What we are seeing once again is a self-appointed group of vigilantes imposing their views on others. It is a heritage of communism, but they don't seem to see this."

"I am politically incorrect, that's true. Political correctness to me is just intellectual terrorism. I find that really scary, and I won't be intimidated into changing my mind. Everyone isn't going to love you all the time."

"The phenomenon we know as political correctness thrives on people's permitting themselves to be intimidated by the people who are the enforcers of these norms and orthodoxies."

"Economic history is not politically correct. Many on the left therefore struggle with its findings."

"[...] secretly everybody's getting tired of political correctness, kissing up. That's the kiss-ass generation we're in right now. We're really in a pussy generation. Everybody's walking on eggshells. We see people accusing people of being racist and all kinds of stuff."

"Now rebadged as being ‘woke’, political correctness represents an existential threat to Western societies including concepts like rationality and reason, religious freedom and freedom of expression. We have entered an Orwellian world like 1984 where Big Brother and the Party control how citizens think and where anyone who questions the thought police is victimised, punished and silenced."

"Our universities, after a few aberrant decades of experimenting with open inquiry and the advance of knowledge, have reverted to their medieval purpose (the purpose that Chinese higher education always had): to train an intellectual elite for the propagation and defense of the state ideology. Then it was Christianity (in China, Confucianism); now it is utopian egalitarianism—“political correctness,” the Narrative."

"‘Politically Correct’ was originally a phrase on the Leninist left to denote someone who steadfastly toed the party line. Then it evolved into ‘PC’, an ironic phrase among wised up leftists to denote someone whose line-toeing fervour was too much to bear. Only in connection with the PC debate itself did the phrase get picked up by people who had no fidelity to radicalism at all, but who relished the nasty syllables for their twist of irony."

"It is an article of passionate faith among 'politically correct' biologists and anthropologists that brain size has no connection with intelligence; that intelligence has nothing to do with genes; and that genes are probably nasty fascist things anyway."

"It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? [...] It has taught us how to live, what to be afraid of, how to be beautiful, how to be loved, how to be envied, how to be successful. ... Is it any wonder that the American population tends increasingly to speak, think, feel in terms of this jabberwocky? That the stimuli of art, science, religion are progressively expelled to the periphery of American life to become marginal values, cultivated by marginal people on marginal time?"

""We decided to dig deep and pay for television ads we weren't planning to buy because we wanted to make the point that Fox News is out of the mainstream," the movie's director, Marshall Curry, told The Post, adding that he believed the network's rejection of the ad was politically motivated. "It says something that some news channels trust their audience to interpret American history while Fox distrusts its audience and doesn't think it can do that." A spokesman for MSNBC said the company initially rejected the ad because an NBC UNiversal standards group deemed the content too provocative. But the group then gave the filmmakers notes on potential changes that would make the ad acceptable for its airwaves, particularly saying the ad would need context before diving into the Nazi footage. The filmmakers returned with a version that included a title card explaining this was part of an Oscar-nominated film. "We wanted to make sure viewers had full understanding and appropriate context of this ad. And the filmmakers were open to feedback to make a change," the spokesman, Joe Benarroch, told The Post. A CNN spokeswoman did not immediately reply to a request for comment. Asked about the new developments, a Fox News spokeswoman re-sent a statement from earlier in the week by president of ad sales Marianne Gambelli which said the “ad in question is full of disgraceful Nazi imagery regardless of the film’s message and did not meet our guidelines.”"

"Jason Lynch: How has the experience of making Mad Men changed your view of advertising now?"

"Jason Lynch: What did the advertising industry think of the show?"

"Between a poem by Valéry and an advertisement for a beauty cream promising a rich marriage to anyone who used it there was at no point a breach of continuity. So as a result of literature’s spiritual usurpation a beauty cream advertisement possessed, in the eyes of little village girls, the authority that was formerly attached to the words of priests."

"Half the money I spend on advertising is wasted, and the trouble is I don't know which half."

"Two matched series of TV commercials served as stimuli in a study with 52 female undergraduates. One series consisted of 4 replicas of current network commercials. The other series consisted of the same 4 commercials, identical in every respect except that each of the roles in the scenario was portrayed by a person of the opposite sex. Ss viewed either the traditional or reversed-role series. Those exposed to the nontraditional versions showed more independence of judgment in an Asch-type conformity test and displayed greater self-confidence when delivering a speech, thus supporting the hypothesis that commercials function as social cues to trigger and reinforce sex role stereotypes. Findings suggest that repeated exposure to nonstereotypic commercials might help produce positive and lasting behavioral changes in women. (24 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)"

"Many a small thing has been made large by the right kind of advertising."

"Advertising is the whip which hustles humanity up the road to the Better Mousetrap. It is the vision which reproaches man for the paucity of his desires."

"Advertising has sometimes been depicted as simply another cost added on to the cost of producing goods and services. However, in so far as advertising causes more of the advertised product to be sold, economies of scale can reduce production costs, so that the same product may cost less when it is advertised, rather than more. Advertising itself of course has costs, both in the financial sense and in the sense of using resources. But it is an empirical question, rather than a foregone conclusion, whether the costs of advertising are greater or less than the reductions of production costs made possible by the economies of scale which it promotes. This can obviously vary from one firm or industry to another."

"Women who were exposed to advertisements that portrayed women in their traditional role as homemakers reported less favorable attitudes toward political participation than women who were not exposed to advertisements. Exposure to portrayals of women as sex objects, on the other hand, did not affect women's attitudes. In contrast, men reported less favorable attitudes toward political participation after exposure to advertisements that portrayed women as sex objects, but were not affected by portrayals of women as homemakers. Implications for the influence of sex roles on political participation and the impact of sexist advertisements are discussed."

"Papa, what is the moon supposed to advertise?"

"There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid."

"This study examines the way female and male models are portrayed in magazine advertisements. Specifically. we focus on differences in sex role stereotyping, sexual display of the body, and violent imagery. Data were collected from a stratitied random sample of magazines displaying fashion and fitness advertisements (N = 254). Findings from he analysis show that females are more likely than males to be placed in submissive positions, sexually displayed, and subjects of violent imagery. Sexual display and violent imagery measures are the strongest predictors of subjective level of exploitation."

"In Australia, the Human Rights and Equal Opportunity Commission specifically lists the display of pin-ups as an example of sexually harassing behaviour. While sexual harassment legislation in both Australia and the United States covers sites including workplaces and educational institutions, such legislation has not been designed to include sexual harassment occurring in public space. This article will explore the reality that outdoor advertisements on public display are visually very similar to sexually harassing pin-ups, as will be demonstrated through references to examples collected as part of a year long study of outdoor advertising in Melbourne, Australia. Because of the visual similarities between outdoor advertising and, for example, pin-ups which are prohibited in sites such as workplaces, this article suggests that both media should be critiqued in the exact same manner. This article argues that the specific elements that make sexual harassment inappropriate in the workplace – i.e., the captive environment that is created whereby exposure to sexual images is unavoidable – is a situation replicated in public space with a person utilising space being held captive in a similar manner. Similarly, this article will explore the manner in which pin-ups masculinise a workplace in the same way that sexist outdoor advertisements masculinise public space. The usefulness, limitations and feasibility of the application of sexual harassment discussions to sexist outdoor advertisements will also be considered."

"advertising [...] makes you spend money you haven't got for things you don't want."

"In sum, there is clear support for the prediction that ads with latent sexism produce greater acceptance of sexual assault compared with nonsexist ads. There is also evidence that the effects of latent sexism on acceptance of sexual assault and minimization of sexual coercion are distinct from the effects of overt sexism. Yet, because the ads in the latent, overt, and no sexism conditions differed in ways other than the type of sexist content, the internal validity of the ad effects remains a concern."

"The notion that ads convey meaning about gender without viewers’ awareness is not new. In his influential Gender Advertisements, Goffman (1979) argued that advertisements symbolically reflect social-cultural constructions of gender through displays of posture, positioning, facial expressions, and social roles: Sitting at a man’s feet (ritualized subordination), gazing off absently (licensed withdrawal), or gently caressing an object (feminine touch) all demonstrate women’s inferior status. According to Goffman, however, we fail to recognize the sexism in these images precisely because they reflect our unexamined assumptions about gender. Nonetheless, these gender displays allegedly perpetuate sexist stereotypes. Despite the complete lack of empirical evidence showing that these images promote sexist beliefs or attitudes, Goffman’s analysis is widely accepted by scholars, who regularly employ his taxonomy of gender displays to establish the prevalence of sexism in the media (e.g., Belknap & Leonard, 1991; Kang, 1997; Krassas, Blauwkamp, & Wesselink, 2003; Lindner, 2004; Millard & Grant, 2006; Plous & Neptune, 1997)."

"The Federal Radio Commission has interpreted the concept of public interest so as to favor in actual practice one particular group … the commercial broadcasters."

"Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch."

"Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad."

"Advertising design, in persuading people to buy things they don’t need, with money they don’t have, in order to impress others who don’t care, is probably the phoniest field in existence today."

"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need."

"By saturating the public domain with false sincerity, advertising makes genuine sincerity more difficult."

"Are you sensitive? Are you easily hurt? Do you take adverse criticism to heart? Do you sometimes feel that life is passing you by? That the other man gets more out of life than you do? You do? Good. Well, keep it up. That's why we in advertising make so much money... LEGAL. DECENT. HONEST. TRUTHFUL... Are you those things too? Oh goody, better and better! Yum, yum, yum."

"The rich philistinism emanating from advertisements is due not to their exaggerating (or inventing) the glory of this or that serviceable article but to suggesting that the acme of human happiness is purchasable and that its purchase somehow ennobles the purchaser."