All Quotes

"Man's power appears to have increased out of all proportion to his wisdom. He has never been in a better position to build a healthy, happy, and productive world; yet things have perhaps never seemed so black."

"The strengthening of behavior which results from reinforcement is appropriately called "conditioning". In operant conditioning we "strengthen" an operant in the sense of making a response more probable or, in actual fact, more frequent."

"Let men be happy, informed, skillful, well behaved, and productive."

"Education is what survives when what has been learned has been forgotten."

"We shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement."

"The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man."

"Ethical control may survive in small groups, but the control of the population as a whole must be delegated to specialists—to police, priests, owners, teachers, therapists, and so on, with their specialized reinforcers and their codified contingencies."

"We admire people to the extent that we cannot explain what they do, and the word "admire" then means "marvel at.""

"A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment."

"It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled."

"Google never did any advertising. They're like dealers; they sell the stuff, but they know better than to use it themselves."

"Competitors punch you in the jaw, but investors have you by the balls."

"Many instructional arrangements seem "contrived", but there is nothing wrong with that. It is the teacher's function to contrive conditions under which students learn. Their relevance to a future usefulness need not be obvious. It is a difficult assignment. The conditions the teacher arranges must be powerful enough to compete with those under which the student tends to behave in distracting ways."

"I do not admire myself as a person. My successes do not override my shortcomings."

"The way positive reinforcement is carried out is more important than the amount."

"It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student's life."

"I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is."

"Today behaviourists like Skinner imprison the very concept of man within the limits of what they conclude from their artificial tests with animals."

"I have heard the lies before, but seeing them in black and white in a respected Sunday newspaper felt as if somebody had punched me hard in the stomach. Admittedly, the facts of my unusual upbringing sound dodgy: esteemed psychologist BF Skinner, who puts rats and pigeons in experimental boxes to study their behaviour, also puts his baby daughter in a box. This is good fodder for any newspaper. ... The early rumours were simple, unembellished: I had gone crazy, sued my father, committed suicide. My father would come home from lecture tours to report that three people had asked him how his poor daughter was getting on. I remember family friends returning from Europe to relate that somebody they had met there had told them I had died the year before. The tale, I later learned, did the rounds of psychology classes across America. One shy schoolmate told me years later that she had shocked her college psychology professor, who was retelling the rumour about me, by banging her fist on her desk, standing up and shouting, "She's not crazy!" Slater's sensationalist book rehashes some of the old stuff, but offers some rumours that are entirely new to me. ... My early childhood, it's true, was certainly unusual — but I was far from unloved. I was a much cuddled baby. Call it what you will, the "aircrib" ,"baby box", "heir conditioner" (not my father's term) was a wonderful alternative to the cage-like cot. My father's intentions were simple, and based on removing what he and my mother saw as the worst aspects of a baby's typical sleeping arrangements: clothes, sheets and blankets. These not only have to be washed, but they restrict arm and leg movement and are a highly imperfect method of keeping a baby comfortable."

"I loved my father dearly. He was fantastically devoted and affectionate. But perhaps the stories about me would never have started if he had done a better job with his public image. He believed that, although our genes determine who we are, it is mostly our environment that shapes our personality. A Time magazine cover story ran the headline "BF Skinner says we can't afford freedom". All he had said was that controls are an everyday reality — traffic lights and a police force, for instance — and that we need to organise our social structures in ways that create more positive controls and fewer aversive ones. As is clear from his utopian novel, Walden Two, the furthest thing from his mind was a totalitarian or fascist state. His careless descriptions of the aircrib might have contributed to the public's common misconception as well. He was too much the scientist and too little the self-publicist — especially hazardous when you are already a controversial figure."

"Suppose that an engineer is presented with a device whose functioning he does not understand, and suppose that through experiment he can obtain information about input-output relations of this device. He would not hesitate, if rational, to construct a theory of the internal states of the device and to test it against further evidence. ... By objecting, a priori, to this research strategy, Skinner merely condemns his strange variety of “behavioral science” to continued ineptitude."

"I was lucky in the ‘60s to also be taking a class in Classical Ethology by a professor named Tom Evans, where I learned that operant conditioning does not explain all animal behavior. He explained how fixed action patterns and hardwired instinctual behavior works. And I remember going on a visit to Dr. Skinner and I felt like I was visiting, you know, the grand temple of psychology. And I went up to his office and, you know, he seemed, I'm like, "oh, you mean he's actually an ordinary person?" And we got to talking and of course back then I wore a dress you know ‘cause, you know, ladies had to be, like, dressed up, and I had a very conservative dress on, and B.F. Skinner touched my legs. And I said "You may look at them, but you may not touch them" and that ended that. And that is as he was showing me around the rat lab, I said "Dr. Skinner if we can just learn about the brain then we really would know some things". And Dr. Skinner says to me "We don't need to know anything about the brain, we have operant conditioning". And I just never really could accept that. You know, especially after taking Tom Evans' class at the same time."

"For practical or theoretical reasons, dictators, Organization Men and certain scientists are anxious to reduce the maddening diversity of men's natures to some kind of manageable uniformity. In the first flush of his Behaviouristic fervour, J. B. Watson roundly declared that he could find "no support for hereditary patterns of behaviour, nor for special abilities (music, art, etc.) which are supposed to run in families." And even today we find a distinguished psychologist, Professor B.F. Skinner of Harvard, insisting that, "as scientific explanation becomes more and more comprehensive, the contribution which may be claimed by the individual himself appears to approach zero. Man's vaunted creative powers, his achievements in art, science and morals, his capacity to choose and our right to hold him responsible for the consequences of his choice — none of these is conspicuous in the new scientific self-portrait."

"Nous sommes fatigués de l'arbre. Nous ne devons plus croire aux arbres, aux racines ni aux radicelles. Nous en avons trop souffert. Toute la culture arborescente est fondée sur eux, de la biologie à la linguistique. Au contraire, rien n'est beau, rien n'est amoureux, rien n'est politique, sauf les tiges souterraines et les racines aériennes, l'adventice et le rhizome."

"When you start thinking about art and creativity, rationality is not big enough to contain it all. Otherwise you end up at a B.F. Skinner hypothesis where it is all purely to do with stimulus and response. B. F. Skinner actually put forward — and this is a measure of scientific desperation over consciousness — the idea that consciousness was a weird vibrational by-product of the vocal cords. That we did not actually think. We thought we thought because of this weird vibration caused by the vocal cords. This shows the lengths that hard science will go to to banish the ghost from the machine."

"There are occasions when a worthless, insignificant book acquires significance as a scrap of litmus paper exposing a culture's intellectual state. Such a book is Beyond Freedom and Dignity by B.F. Skinner.... The book itself is like Boris Karloff's embodiment of Frankenstein's monster: a corpse patched with nuts, bolts and screws from the junkyard of philosophy (Pragmatism, Social Darwinism, Positivism, Linguistic Analysis, with some nails by Hume, threads by Russell, and glue by the New York Post). The book's voice, like Karloff's, is an emission of inarticulate, moaning growls — directed at a special enemy: "Autonomous Man.""

"Disco is the best floor show in town. It's very democratic, boys with boys, girls with girls, girls with boys, blacks and whites, capitalists and Marxists, Chinese and everything else, all in one big mix."

"Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun."

"Hit the floor[,] babe[;] disco ain't dead, and neither am I!"

"Break-beat music and hip-hop culture were happening at the same time as the emergence of disco (in 1974 known as party music). Disco was also created by DJs in its initial phase, though these tended to be club jocks rather than mobile party jocks -- records by Barry White, Eddie Kendricks and others became dancefloor hits in New York clubs like Tamberlane and Sanctuary and were crossed over onto radio by Frankie Crocker at station WBLS. There were many parallels in the techniques used by Kool DJ Herc and a pioneering disco DJ like Francis Grasso, who worked at Sanctuary, as they used similar mixtures and superimpositions of drumbeats, rock music, funk and African records. For less creative disco DJs, however, the ideal was to slip-cute smoothly from the end of one record into the beginning of the next. They also created a context for breaks rather than foregrounding them, and the disco records which emerged out of the influence of this type of mixing tended to feature long introductions, anthemic choruses and extended vamp sections, all creating a tension which was released by the break. Break-beat music simply ate the cherry off the top of the cake and threw the rest away. In the words of DJ Grandmaster Flash:""

":'Disco was brand new then and there were a few jocks that had monstrous sound systems but they wouldn't dare play this kind of music. They would never play a record where only two minutes of the song was all it was worth. They wouldn't buy those types of records. The type of mixing that was out then was blending from one record to the next or waiting for the record to go off and wait for the jock to put the needle back on.'"

"Discos are little nirvanas where the solemn roar of rock music allows the son of Siddhartha to savor the little nothingness. To not be for a little while is all that is asked. Little ‘nothings’ that the life of today's individual needs in order to be reborn and live another week."

"I hadn't heard of either disco or Meco. When I was asked to listen to Meco's now-famous recording, I was a little apprehensive, wondering how a pop record could be made from "The March from Star Wars" and what it would be like. I immediately liked what I heard and sensed that a geniune communication was taking place. Meco took things forward another step by bringing Star Wars to a vast audience who otherwise would not have heard it in its original symphonic setting. I am most grateful to Meco for all of this and I am delighted that 'disco' and 'Meco' are now household words."

"Disco is here to stay."

"Disco is from hell, okay? And not the cool part of hell with all the murderers, but the lame ass part where the really bad accountants live."

"OFFSHOOTS OF THE SEMENESE PEOPLE INVENTED DISCO WHILE HAVING SEX UNDER THE INFLUENCE OF COCAINE. IT IS A SHAME UPON MY RACE - BUT WHAT IS DONE IS DONE."

"A leftist government doesn't exist because being on the left has nothing to do with governments."

"There's no need to fear or hope, but only to look for new weapons."

"In order for music to free itself, it will have to pass over to the other side — there where territories tremble, where the structures collapse, where the ethoses get mixed up, where a powerful song of the earth is unleashed, the great ritornelles that transmutes all the airs it carries away and makes return."

"Instead of gambling on the eternal impossibility of the revolution and on the fascist return of a war-machine in general, why not think that a new type of revolution is in the course of becoming possible, and that all kinds of mutating, living machines conduct wars, are combined and trace out a plane of consistence which undermines the plane of organization of the World and the States?"

"A book is a small cog in a much more complex, external machinery. Writing is a flow among others; it enjoys no special privilege and enters into relationships of current and counter-current, of back-wash with other flows — the flows of shit, sperm, speech, action, eroticism, money, politics, etc. Like Bloom, writing on the sand with one hand and masturbating with the other — two flows in what relationship?"

"It is at work everywhere, functioning smoothly at times, at other times in fits and starts. It breathes, it heats, it eats. It shits and fucks. What a mistake to have ever said the id. Everywhere it is machines — real ones, not figurative ones: machines driving other machines, machines being driven by other machines, with all the necessary couplings and connections."

"This is Nietzsche’s twofold struggle: against those who remove values from criticism, contenting themselves with producing inventories of existing values or with criticizing things in the name of established values (the “philosophical labourers”, Kant and Schopenhauer, BGE 211); but also against those who criticise or respect values by deriving them from simple facts, from so-called “objective facts” (the utilitarians, the “scholars”, BGE Part 6). In both cases philosophy moves in the indifferent element of the valuable in itself or the valuable for all. Nietzsche attacks both the “high” idea of foundation which leaves values indifferent to their origin and the idea of simple causal derivation or smooth beginning which suggests an indifferent origin for values. Nietzsche substitutes the pathos of difference or distance (the differential element) for both the Kantian principle of universality and the principle of resemblance dear to the utilitarians. “It was from the height of this pathos of distance that they first seized the right to create values and to coin names for them; what did utility matter?” (GM I 2 p. 26)"

"Nietzsche’s break with Schopenhauer rests on precisely this point; it is a matter of knowing whether the will is unitary or multiple."

"When Nietzsche praises egoism it is always in an aggressive or polemical way, against the virtues, against the virtue of disinterestedness (Z III “Of the three evil things”). But in fact egoism is a bad interpretation of the will, just as atomism is a bad interpretation of force. In order for there to be egoism it is necessary for there to be an ego."

"It is at work everywhere, functioning smoothly at times, at other times in firs and starts . It breathes, it heats, it eats. It shits and fucks. What a mistake to have ever said the id. Everywhere it is machines- real ones, not figurative ones: machines driving other machines, machines being driven by other machines, with all the necessary couplings and connections. An organ-machine is plugged into an energy-source-machine: the one produces a flow that the other interrupts The breast is a machine that produces milk, and the mouth a machine coupled to it."

"Schizophrenia is like love: there is no specifically schizophrenic phenomenon or entity; schizophrenia is the universe of productive and reproductive desiring machines, universal primary production as "the essential reality of man and nature""

"Second, we make no distinction between man and nature: the human essence of nature and the natural essence of man become one within nature in the form of production or industry, just as they do within the life of man as a species. Industry is then no longer considered from the extrinsic point of view of utility, but rather from the point of view of its fundamental identity with nature as production of man and by man."

"Deleuze is a key figure in postmodern French philosophy. Considering himself an empiricist and a vitalist, his body of work, which rests upon concepts such as multiplicity, constructivism, post-structuralism, difference and desire, stands at a substantial remove from the main traditions of 20th century Continental thought. His thought locates him as an influential figure in present-day considerations of society, creativity and subjectivity. Notably, within his metaphysics he favored a Spinozian concept of a plane of immanence with everything a mode of one substance, and thus on the same level of existence."

"Architects know that some kinds of design problems are more personal than others. One of the cleanest, most abstract design problems is designing bridges. There your job is largely a matter of spanning a given distance with the least material. The other end of the spectrum is designing chairs. Chair designers have to spend their time thinking about human butts."