All Quotes

"I value all things only by the price they shall gain in eternity."

"If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits."

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

"We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. ... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."

"No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders."

"Propaganda is the executive arm of the invisible government."

"The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest."

"Goebbels ... was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me."

"The twentieth century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy."

"The success of business propaganda in persuading us, for so long, that we are free from propaganda is one of the most significant propaganda achievements of the twentieth century."

"One reason that propaganda often works better on the educated than on the uneducated is that educated people read more, so they receive more propaganda. Another is that they have jobs in management, media, and academia and therefore work in some capacity as agents of the propaganda system--and they believe what the system expects them to believe. By and large, they're part of the privileged elite, and share the interests and perceptions of those in power."

"For those who stubbornly seek freedom around the world, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. These are easy to perceive in the totalitarian societies, much less so in the propaganda system to which we are subjected and in which all too often we serve as unwilling or unwitting instruments."

"[In] democratic societies … the state can't control behavior by force. It can to some extent, but it's much more limited in its capacity to control by force. Therefore, it has to control what you think. … One of the ways you control what people think is by creating the illusion that there's a debate going on, but making sure that that debate stays within very narrow margins. Namely, you have to make sure that both sides in the debate accept certain assumptions, and those assumptions turn out to be the propaganda system. As long as everyone accepts the propaganda system, then you can have a debate."

"State propaganda, when supported by the educated classes and when no deviation is permitted from it, can have a big effect. It was a lesson learned by Hitler and many others, and it has been pursued to this day."

"Propaganda is to a democracy what the bludgeon is to a totalitarian state."

"But perhaps we are wrong. Perhaps our memory deceives us. Dr. Goebbels and his Propaganda Machine have their own version of what happened twenty-five years ago. To hear them talk, you would suppose that it was Belgium that invaded Germany! There they were, these peaceful Prussians, gathering in their harvests, when this wicked, Belgium – set on by England and the Jews – fell upon them; and would no doubt have taken Berlin, if Corporal Adolf Hitler had not come to the rescue and turned the tables. Indeed, the tale goes further. After four years of war by land and sea, when Germany was about to win an overwhelming victory, the Jews got at them again, this time from the rear. Armed with President Wilson’s Fourteen Points they stabbed, we are told, the German armies in the back, and induced them to ask for an armistice, and even persuaded them, in an unguarded moment, to sign a paper saying that it was they and not the Belgians who had been the ones to begin the War. Such is history as it is taught in topsy-turvydom. And now it is holiday again, and where are we now? Or, as you sometimes ask in the United States – where do we go from here?"

"The easiest way to inject a propaganda idea into most people’s minds is to let it go through the medium of an entertainment picture when they do not realize that they are being propagandized."

"Through the myth it creates, propaganda imposes a complete range of intuitive knowledge, susceptible of only one interpretation, unique and one-sided, and precluding any divergence. This myth becomes so powerful that it invades every arena of consciousness, leaving no faculty or motivation intact. It stimulates in the individual a feeling of exclusiveness, and produces a biased attitude."

"Who controls the past,' ran the Party slogan, 'controls the future: who controls the present controls the past. And yet the past, though of its nature alterable, never had been altered. Whatever was true now was true from everlasting to everlasting. It was quite simple. All that was needed was an unending series of victories over your own memory. 'Reality control', they called it: in Newspeak, 'doublethink'..."

"Modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus."

"The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective."

"Propaganda does not aim to elevate man, but to make him serve."

"Hate, hunger, and pride make better levers of propaganda than do love or impartiality."

"We can now advance a definition of propaganda — not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization."

"There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) — and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success."

"Both Superpowers used propaganda to penetrate their enemy’s territory. From the Kremlin came torrents of upbeat economic reports and antifascist diatribes as well as attacks on Western racism, capitalism, warmongering, and imperialism, which were echoed by Communist Party leaders and adherents in the West. The other side sent radio broadcasts in the national languages of Eastern Europe from the Voice of America, Radio Free Europe, and the BBC with news from the outside world, encouraging the “captive populations” to seek freedom from Moscow’s domination."

"We use the term “junk news” to include various forms of propaganda and ideologically extreme, hyperpartisan, or conspiratorial political news and information. Much of this content is deliberately produced false reporting. It seeks to persuade readers about the moral virtues or failings of organizations, causes or people and presents commentary as a news product...[using] ad hominem attacks, emotionally charged words and pictures, unsafe generalizations and other logical fallacies."

"Scientifically regarded, propaganda is merely a form of mental suggestion."

"All effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands."

"Of course the people don’t want war. But after all, it’s the leaders of the country who determine the policy, and it’s always a simple matter to drag the people along whether it’s a democracy, a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism, and exposing the country to greater danger."

"Pope Gregory XV made a new start by setting up in 1622 the Sacred Congregation for the Propagation of the Faith... The new Congregation was supposed to supervise the missions and coordinate their activities. In due course, it came to be known as Propaganda from its Latin name — Propaganda di Fide. An otherwise innocent word was to acquire a bad odour in succeeding centuries because of its association with Popery. Though this department is still an integral part of the Pope's establishment at Rome, it has been renamed the Sacred Congregation for Evangelisation of Peoples. The shame which this set-up has brought upon the Pope by its close cooperation with Western imperialism for four-and-a-half centuries, is being sought to be hidden by a bit of linguistic surgery."

"Propaganda must be limited to a few simple themes and these must be represented again and again. Here, as in innumerable other cases, perseverance is the first and most important condition of success."

"In the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods. It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously."

"We tend today to exaggerate the effectiveness of persuasion as a means of inculcating opinion and shaping behavior. ...Actually the fabulous effects ascribed to propaganda have no greater foundation in fact than the fall of the walls of Jericho ascribed to the blast of Joshua's trumpets."

"All my life I have been a pacifist. All my life I have hated war and loved peace. I have contributed to peace societies, written for peace, spoken for peace, paraded for peace. But today I seriously question whether our ways of seeking peace are not playing directly into the hands of those who love war and intend to pursue it."

"Russians might not believe official media, but might also choose — perhaps subconsciously — not to acknowledge the extent to which they allow themselves to be deceived. (It bears mentioning that social media analysts of the 2016 US presidential election noted a similar phenomenon: Citizens can, and often do, choose to believe comfortable falsehoods, instead of admitting to truths that disrupt their desired way of seeing the world.) Looking at Russian television news after the takeover of Crimea in 2014, journalist Maria Lipman concluded that the more extreme and far-fetched the claims of various programs became, the more their audiences grew. “Russian viewers tuned into shows,” she and two colleagues argued in a 2018 essay, “in search of not truth, but emotional gratification.” Viewers wanted to believe wildly distorted media stories that affirmed “national pride and a sense of vindication.”"

"All war propaganda consists, in the last resort, in substituting diabolical abstractions for human beings. Similarly, those who defend war have invented a pleasant sounding vocabulary of abstractions in which to describe the process of mass murder."

"The propagandist's purpose is to make one set of people forget that certain other sets of people are human."

"Highly intelligent people hate to admit they have fallen for such propaganda, and often get angry when it is suggested to them that they have."

"His (Hitler's) primary rules were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it."

"What each man does is based not on direct and certain knowledge, but on pictures made by himself or given to him...The very men who most loudly proclaim their “materialism” and their contempt for “ideologues,” the Marxian communists, place their entire hope on what? On the formation by propaganda of a class-conscious group. But what is propaganda, if not the effort to alter the picture to which men respond, to substitute one social pattern for another?"

"Without some form of censorship, propaganda in the strict sense of the word is impossible. In order to conduct a propaganda there must be some barrier between the public and the event. Access to the real environment must be limited, before anyone can create a pseudo-environment that he thinks wise or desirable. ...It is often very illuminating, therefore, to ask yourself how you got at the facts on which you base your opinion. Who actually saw, heard, felt, counted, named the thing, about which you have an opinion? Was it the man who told you, or the man who told him, or someone still further removed? And how much was he permitted to see?"

"Photographs have the kind of authority over imagination to-day, which the printed word had yesterday, and the spoken word before that. They seem utterly real. They come, we imagine, directly to us without human meddling, and they are the most effortless food for the mind conceivable."

"Propaganda is defined as the manipulation of the public to the end of securing some specific action."

"Its aim is to “put something over” on people, with or without their knowledge or consent… neither truth nor the basic values of civilization get a fair hearing."

"Prejudice and the well-known weaknesses of human nature are to be exploited and thus encouraged."

"So long as the public may be manipulated by misrepresentation and by appeal to ignorance and prejudice, it is the public’s own fault if the “knowing ones” make use of questionable methods."

"The evil effect of these attempts to manipulate the multitude by pampering its weaknesses — in return for material and other advantages to persons and for ends not disclosed — is clearly seen in various aspects of our common life. In politics such effect have long been deplorable."

"It is the trivial, the irrelevant, the sensational, the appeal to obsolete bigotry which naturally give it greatest publicity. In such publicity it becomes a mere vulgar caricature of itself."

"One of the serious results of propaganda is that it has caused the public to think that education and propaganda are the same thing, and thus to make an ignorant multitude believe it is being educated when it is only being manipulated. Education aims at independence of judgement. Propaganda offers ready-made opinions for the unthinking herd."