"Death Before Dishonor (Be a person of integrity) You Can't Surge Trust (Be trustworthy) When In Command, Command (Be confident in yourself) We All Have Our Frog Floats (Have a little humility) The Only Easy Day Was Yesterday (Demonstrate that you have stamina) Run To The Sound Of The Guns (Be aggressive in solving problems) Sua Sponte (Encourage your employees to take the initiative) Who Dares Wins (Be prepared to take risks!) Hope Is Not A Strategy (Do the detailed planning necessary for success) No Plan Survives First Contact With The Enemy (Have a Plan B) It Pays To Be A Winner (Establish standards of conduct and performance A Shepherd Should Smell Like His Sheep (Spend time on the "factory floor") Troop The Line (Listen to your employees) Expect What You Inspect (The quality of your work will depend on the quality of your oversight) Communicate, Communicate, Communicate (Communicate your actions) When In Doubt, Overload (Work hard to covercome your shortfalls) Can You Stand Before The Long Green Table? (Be accountable for your actions) Always Have A Swim Buddy (Have a partner in your leadership journey)"
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p. 203-205
https://en.wikiquote.org/wiki/William_H._McRaven
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William H. McRaven
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