"We should reward the charities that we believe do the most good, not those that have the best marketing strategy, otherwise the most successful charities will be those that are best at soliciting funds, not those that are best at making the world a better place."
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William MacAskill, "This week, let’s dump a few ice buckets to wipe out malaria too", Quartz, 18 Aug. 2014
https://en.wikiquote.org/wiki/Effective_altruism
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