"The ordinary expenditure incurred for this purpose is so considerable, in fact, that the "selling cost" will not infrequently be far and away the larger part of those costs that are to be covered by the price of advertised goods or advertised traffic. This necessary consumption of work and means with a view to increase sales and to create a prospective increase of profits is to be counted as net waste, of course; in the sense that it contributes nothing to the total output of serviceable goods, present or prospective. The net aggregate result is to lay equipment idle, hinder traffic, and induce credulous persons now and again to change their mind about what things they will buy."
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p. 37
https://en.wikiquote.org/wiki/The_Vested_Interests_and_the_Common_Man
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