"Everything is a marketing campaign now, even policy ideas—they’re just marketing campaigns for an issue. The power to influence opinions lies with those who can most effectively disseminate a message. We’ve democratized propaganda, and created dissemination channels in which it can be effortlessly delivered by fake people (bots, sockpuppets, etc). State actors and terrorist groups realize this, and so do political parties and corporations. We’re in the midst of an arms race; no one wants to be the one not using all of the tools at their disposal."
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Original Language: English
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https://en.wikiquote.org/wiki/Ren%C3%A9e_DiResta
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