"Today, however, there is a much more subtle form of power, which is essentially the control of thought, the control of ideas. This is very dangerous because when I control the ideas of all those who are subordinate to power, they think like power, they applaud it, they want it, they desire it, they adore it. Because they think like it. And then the second degree, even more pernicious, is the control of feelings. There are television programmes that teach young people how to love, how to hate, how to fall in love, how to get angry. When I have established control over feelings, I have absolute power. Because not only do I think as the television media has taught me to think, but I feel as they want me to feel. At this point, I have achieved complete control over the world in which I operate."
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Umberto Galimberti
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