"Major fundraising campaigns are another key undertaking in revenue generation. During a recent ten-and-a-half-year campaign, UCLA raised $3 billion from 225,000 donors, making it the most successful academic endeavor to raise funds in the nation. Efforts to encourage potential revenue from trademarks and logos are also at the forefront. The UCLA Trademarks and Licensing Office coordinates programs to protect the UCLA brand name at home and abroad. 'Through its appearance on products from toothbrushes to sandals to kites, the UCLA logo signifies an important source of revenue. Perhaps even more importantly, the logo is a crucial element in UCLA's institutional identity as a world-class public research university with increasing emphasis on privatization, international competitiveness, entrepreneurialism, and self-sustainability, key manifestations of the impact of neoliberal forms of globalization on university life."
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UCLA
UCLA, officially the University of California, Los Angeles, is a public research university located in the census-designated place of Los Angeles, California. The campus occupies and enrolls over 44,000 students. UCLA is ranked among the top universities in the world. UCLA was founded in 1919 after the California State government acquired the land and buildings of the Los Angeles Normal School and transformed it into the Southern Branch of the .
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