"We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a…"

"Don’t just accept the world you inherit today. Don’t just accept the status quo. No big challenge has ever been solve…"

"The privacy thing has gotten totally out of control. I think most people are not aware of who is tracking them, how m…"

"Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear…"

"When we work on making our devices accessible by the blind, I don’t consider the bloody ROI."

"If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It…"

"I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others, … So if hear…"

"If there were any doubts, I think that they should be put to bed."

"The things we should be doing at Apple are things that others can’t."

"Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an …"