"Since it seems to be the nature of man that he wants to go to hell as quickly as possible, it is not surprising that effective base rhetoricians can greatly accelerate this process for millions. … Many individuals try to drive men into slavery, as if they were cattle, but only a few succeed. These we hail as “great historical figures.” I submit that we cannot judge the noble rhetorician by this standard. Since he urges men to be better than they are, the noble rhetorician cannot possibly succeed in changing those who prefer to remain as they are or become evil. Indeed, because his task is to bring men to themselves, not to him, the noble rhetorician ought not to be judged by his manifest effect on others at all. Rather, he ought to be judged by the clarity and steadfastness with which he proclaims his counsel. Should not a single person heed his advice, the noble rhetorician would still have to be judged successful in proportion as he succeeds in perfecting his own language. … In the final analysis, what Karl Kraus sought was to purify himself by purifying his own language. He achieved his goal. He dies a semantic saint in a semantically satanic society."