"[The decisionmaking role of the firm has progressed from the neoclassical standpoint of profit maximization to sales …"

"It is probable that when future historians of economic thought look back over this century, the thirties will appear …"

"In recent years economists and historians have increasingly turned their attention to modern economic institutions. E…"

"Outside the firm, price movements direct production, which is co-ordinated through a series of exchange transactions …"

"We believe that, in order to understand contemporary economic decision making, we need to supplement the study of mar…"

"The purpose of this book is to show how economic analysis can be used in formulating business policies. It is therefo…"

"Edith Penrose has been one of the most significant economists of the second part of the twentieth century. Her contri…"

"I consider myself a mainstream researcher in the field of business policy, and the ideas I want to describe in this p…"

"Around 1958, I became aware of H.A. Simon's seminal papers on bounded rationality and was immediately convinced by hi…"

"BEHAVIORAL THEORIES OF THE FIRM: A turn from structure to internal processes was the theme of authors such as Richard…"