"The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It's an innocent form of exaggeration—and a very effective form of promotion."
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The Art of the Deal
The Art of the Deal is a 1987 book credited to Donald J. Trump and written by journalist Tony Schwartz. Part memoir and part business-advice book, it was the first book credited to Trump, and it helped to make him a household name. It reached number 1 on The New York Times Best Seller list, stayed there for 13 weeks, and altogether held a position on the list for 48 weeks.
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