"Mona Lewis: (to a confused audience of creative advertising executive) The slogan we've come up with is “Put your pants on the right way.” Not like a superhero, 'cos he's the only one allowed to get away with it. So basically when you eat our cereal you won't dress up like pants man 'cos you're not pants man, only pants man gets away with his pants over his clothes..."
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The Apprentice (British TV series)
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