"An exercise of moral imagination helps companies further goals of its members."

"The free economy is not the enemy but the friend of social capital."

"Long-term success depends upon trust."

"Myth: There’s conflict between selfish free markets and a benevolent world of human sympathy."

"The moral sentiments that constrain economic life also promote it."

"There’s such a thing as spiritual capital that has economic function and potential."

"Business is the real test of the moral life."

"We prepare for success by acquiring virtues."

"The business virtue par excellence is honesty—without it markets can’t long survive."

"Profit doesn’t appear as the goal but as a side effect of pursuing motivating principles."