"Baldwin had made a deep impression, upon all those who heard it, by his broadcast in the previous election. The radio broadcast...was used effectively for the first time in 1924... Baldwin had adopted a method—afterwards perfected by President Roosevelt—of what was to be called "the fireside chat". He was simple, clear, moderate, and seemed to remember the vital point that in a radio speech...the audience is confined to two or three people in their own homes. They want talk, not a speech... At the time of the General Strike his wisdom and sympathy impressed us all, as had his famous speech on the Political Levy Bill the year before... He affected to dislike "intellectuals". But that is a common pose of men of high intellectual qualifications; and Baldwin was certainly much more of a sensitive artist than of a rugged countryman. For he was half Celt... Even to the most superficial observer it was clear that Baldwin operated at his best in a crisis, and this was followed by a need for rest and recuperation. He was highly strung, nervous, and indeed the opposite in almost every way to the "image"...which the party machine built up of him. It was said of Lord Liverpool that the secret of his policy was that he had none. To some extent, this was true of Baldwin also. Protection, "safeguarding", defence, above all European problems, did not excite him unduly. He was not a great administrator. He was an influence, and an influence for good. The fact that he commanded the respect and even affection of the Labour Opposition confirmed our admiration for our leader."