"What’s the Sonny Bill Effect? Without doubt, he’s been a giant of the club. There’s the athletic ability and the consummate professionalism. He works as hard on his preparation as any player I’ve ever seen. Of course he’s a natural, but there’s a lot of hard work that goes into making it so natural. He’s the modern-day sportsman. He’s helped turn us into a modern-day club. There’s no drinking, there’s no smoking, there’s none of the partying habits that can drag rugby league down. The influence of Sonny Bill? We’re talking about an icon of our sport and this club."
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Luke Ricketson on the effect Williams has had at the Roosters. For the Roosters, the Sonny Bill Effect is sobering, by Will Swanton, The Australian, dated 13 September 2014.
https://en.wikiquote.org/wiki/Sonny_Bill_Williams
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Sonny Bill Williams
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