"We must tighten the nut! We are selling motorcycles not clothes!"
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Original Language: English
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As quoted in "The Innovators" by W. Davis, in Managing Innovation by J. Henry and D. Walker (1999)
https://en.wikiquote.org/wiki/Soichiro_Honda
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Soichiro Honda
Soichiro Honda (本田宗一郎 Honda Sōichirō; 17 November 1906 – 5 August 1991) was a Japanese industrialist born in Hamamatsu, Shizuoka, Japan. He founded Honda Motor Company.
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