"Writers may note that some pictures have succeeded without sex appeal. First of all, the pictures of Charlie Chaplin. Then those of Douglas Fairbanks and Harold Lloyd. Then Buster Keaton and Harry Langdon. Then come occasional pictures, with lesser stars, such as The Covered Wagon, The Big Parade, The Four Horsemen, and so on. Have all of these anything in common? Only one feature stands out unmistakably. In every one of them, sex interest is completely submerged. It is subordinated to character drawing, or to complications, or to sheer spectacle. Whenever you find a romance here, it is thin and tacked onto something far bigger or far funnier. And you find no trace of red hot sex appeal, such as Pola Negri injected into the screen."
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and William M. Marston, “The Art of Sound Pictures” D. Appleton and Company, New York London (1930), CHAPTER II WHAT PEOPLE WANT, p. 21.
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