"If the rules of branding really do apply to bookselling - and the evidence suggests that they do - there is an added complication. If a brand is a set of expectations, those expectations can be a terrible burden"
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Original Language: English
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Britten, Sarah (19 November 2004). "What's in a name? The author as brand". LitNet. Retrieved 21 March 2025.
https://en.wikiquote.org/wiki/Sarah_Britten
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Sarah Britten
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