"Rugby was not dead in America, however, as many officials and observers became highly concerned about the violence in football that the new rules had unleashed. By 1905 there was public outcry over deaths in football largely due to the widespread use of the flying wedge. The state of Georgia even temporarily banned the playing of football while, as Chandler shows, the leading West Coast universities switched from American football to rugby union. Rule changes allowing the forward pass and banning the flying wedge further altered American football and thus made it even more distinct from rugby. As a result of these the attack on football was relatively short-lived nationally. Rugby retained a stronghold on the American West Coast, however, helped in no small part by important international contacts. Contacts with Antipodean teams have been especially significant from the tie of the 2905 All Blacks tour, which began a trend for New Zealand and Australian teams stopping off on their way to Britain. Later, club teams began touring the West Coast of the United States, often combining this with visits to play Canadian West Coast teams in and around British Columbia. All these contacts helped rugby to maintain a foothold and a following in the United States, but it remained very much a minority sport. There were few significant changes in American rugby until the 1960s when the game became part of resistance to traditional American mainstream masculinity. As the major site of resistance the American college campus, long the home of rugby in the country, became the focus of rugby's resurgence. Chandler shows the importance of sociability and conviviality, focused around heavy beer drinking, as central elements of this new rugby culture that then moved from the campuses to the hundreds of rugby clubs springing up nationwide. Because of rugby's association with drinking, the United States Rugby Football Union sought to try to improve the game's image. This came at a time when rugby was ever expanding and a market for it emerged with the potential to attract commercial sponsorship and media attention. Indeed, in the 1990s Rupert Murdoch's Fox Sports Channel rapidly expanded its coverage of international rugby, and in 1998 an American team competition to be shown on Fox was planned for the new millenium, suggesting that the game had finally expanded beyond its university base."
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Sources
Timothy John, Lindsay Chandler, John Nauright; “Making the Rugby World: Race, Gender, Commerce”, p. xviii
https://en.wikiquote.org/wiki/Rugby_league
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