"I naively thought Reagan would be easy to defeat because he had made so many provocative out-of-the-box statements: Social Security should be voluntary; unemployment insurance was a "prepaid vacation plan for freeloaders"; plants and trees were responsible for most air pollution; the progressive income tax had been invented by Karl Marx; and fascism was the basis of Franklin Roosevelt's new deal. Reagan also frequently exaggerated facts and had stories that turned out to be myths created by his fertile imagination. The fact that voters would turn to such a candidate was a measure of their economic suffering and their resentment at seeing their country humiliated by a band of turbaned revolutionaries in Iran. But I got a cold shower at a meeting of the senior White House staff in the Roosevelt Room when Ham arranged for a briefing by Jesse Unruh, chairman of the California Democratic Party and a longtime observer and politican opponent of Reagan. Unruh was no amateur- his nickname in the political world was Big Daddy- and his message was blunt: Do not underestimate Ronald Reagan; he is a first-rate, charismatic politician with a compelling message."