"Kids are not stupid. They are among the sharpest, cleverest, most eagle-eyed creatures on God's Earth, and very little escapes their notice. You may not have observed that your neighbor is still using his snow tires in mid-July, but every four-year-old on the block has, and kids pay the same attention to detail when they go to the movies. They don't miss a thing, and they have an instinctive contempt for shoddy and shabby work. I make this observation because nine out of ten children's movies are stupid, witless, and display contempt for their audiences, and that's why kids hate them. Is that all parents want from kids' movies? That they not have anything bad in them? Shouldn't they have something good in them — some life, imagination, fantasy, inventiveness, something to tickle the imagination? If a movie isn't going to do your kids any good, why let them watch it? Just to kill a Saturday afternoon? That shows a subtle kind of contempt for a child's mind, I think. All of this is preface to a simple statement: Willy Wonka and the Chocolate Factory is probably the best film of its sort since "The Wizard of Oz." It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination. Willy Wonka is such a surely and wonderfully spun fantasy that it works on all kinds of minds, and it is fascinating because, like all classic fantasy, it is fascinated with itself."