"Workers were encouraged to overcome a trades union mentality – Ley’s Germany Labor Front (DAF) rapidly ceased to describe itself as such – and to think in terms of a ‘socialism’ transcending mere bread and butter issues. In a departure from labourist economism, the Nazis recognized the workers’ need for respect, and the pride they took at their work, their skill, their tools, and the products of their labour, attitudes already evident in the modern technological sectors, such as aircraft or optical manufacturing. This lends plausibility to the idea that they were embarked on a revolution in consciousness, changing the way people perceived the world, rather than its material circumstances."
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Michael Burleigh, The Third Reich: A New History (2000), p. 248
https://en.wikiquote.org/wiki/Robert_Ley
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Robert Ley
Robert Ley (February 15 1890 – October 25 1945) was a German politician during the Nazi era; Ley headed the German Labour Front from 1933 to 1945. He also held many other high positions in the Party, including Gauleiter, Reichsleiter and Reichsorganisationsleiter. He committed suicide while awaiting trial at Nuremberg for crimes against humanity and war crimes.
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