"Diverting attention from the way in which certain beliefs, desires, attitudes, or values are the result of particular power relations, then, can be a sophisticated way of contributing to the maintenance of an ideology, and one that will be relatively immune to normal forms of empirical refutation. If I claim (falsely) that all human societies, or all human societies at a certain level of economic development, have a free market in health services, that is a claim that can be demonstrated to be false. On the other hand, if I focus your attention in a very intense way on the various different tariffs and pricing schema that doctors or hospitals or drug companies impose for their products and services, and if I become morally outraged by “excessive” costs some drug companies charge, discussing at great length the relative rates of profit in different sectors of the economy, and pressing the moral claims of patients, it is not at all obvious that anything I say may be straightforwardly “false”; after all, who knows what “excessive” means? However, by proceeding in this way I might well focus your attention on narrow issues of “just” pricing, turning it away from more pressing issues about the acceptance in some societies of the very existence of a free market for drugs and medical services. One can even argue that the more outraged I become about the excessive price, the more I obscure the underlying issue. One way, then, in which a political philosophy can be ideological is by presenting a relatively marginal issue as if it were central and essential."