"Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, an…"

"The sales department isn't the whole company, but the whole company had better be the sales department."

"The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be view…"

"Good companies will meet needs; great companies will create markets."

"The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the…"

"No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and K…"

"Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying an…"

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine custom…"

"Good mission statements focus on a limited number of goals, stress the company’s major policies and values, and defin…"

"The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!"