"The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade). All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach. Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors."
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Giving an insight into the Igbo apprentice system commonly referred to as ′Igba-Odibo/Igba-Boi/Imu-Ahia/Imu-Oru′ at the 15th Inaugural Lecture of the Lagos Business School titled, “Decolonising Africa’s Business Practices: Pro-Indigenous Marketing Pathways To A Paradigm Shift." 2023
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Ogechi Adeola
Ogechi Adeola is a Nigerian business studies academic. She is the Associate Dean of Business Administration at the University of the People and Associate Professor of Marketing at the Lagos Business School. In January 2024, she was appointed Deputy Vice-Chancellor at the University of Kigali, Rwanda.
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