"Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'. 2. The rule of disfiguration: discrediting the opposition by crude smears and parodies. 3. The rule of transfusion: manipulating the consensus values of the target audience for one's own ends. 4. The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'. 5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations."
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Historians from EnglandAcademics from EnglandUniversity of Oxford facultyUniversity College London facultyHistorians from Poland
Original Language: English
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Ch. 7: Renatio (p. 500)
https://en.wikiquote.org/wiki/Norman_Davies
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Norman Davies
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