"If economists wished to study the horse, they wouldn't go and look at horses. They'd sit in their studies and say to themselves, "what would I do if I were a horse?""
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Ronald Coase, in a speech to the "International Society of New Institutional Economics" the 17 September 1999, Washington DC. He claims he was quoting fellow economist Ely Devons which reportedly said this in a meeting.
https://en.wikiquote.org/wiki/New_institutional_economics
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New institutional economics
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