"The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition."
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Philosophers from CanadaPolitical authors from CanadaNon-fiction authors from CanadaWomen academics from CanadaWomen activists from Canada
Original Language: English
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Introduction, "A Web of Brands"
https://en.wikiquote.org/wiki/Naomi_Klein
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Naomi Klein
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