"Psychologists have studied the dynamics of what advertisers call “fear appeals,” and they have found that while fear is very good at getting our attention, it’s not very good at keeping it. For that, the scary stuff must be followed by solutions that are small enough to be practical but large enough to be meaningful."
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People from New York (state)Journalists from the United StatesBloggers from the United StatesScience authors
Original Language: English
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Michelle Nijhuis
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