"In the course of the 1960s there emerged a plethora of applied structuralisms: in anthropology, history, sociology, psychology, political science and of course literature. The best-known practitioners—usually those who combined in the right doses scholarly audacity with a natural talent for self-promotion—became international celebrities, having had the good fortune to enter the intellectual limelight just as television was becoming a mass medium. In an earlier age Michel Foucault might have been a drawing-room favourite, a star of the Parisian lecture circuit, like Henri Bergson fifty years earlier. But when Les Mots et les Choses sold 20,000 copies in just four months after it appeared in 1966 he acquired celebrity status almost overnight. Foucault himself foreswore the label 'structuralist', much as Albert Camus always insisted he had never been an 'existentialist' and didn't really know what that was. But as Foucault at least would have been constrained to concede, it didn't really matter what he thought. 'Structuralism' was now shorthand for any ostensibly subversive account of past or present, in which conventional linear explanations and categories were shaken up and their assumptions questioned. More importantly, 'structuralists' were people who minimized or even denied the role of individuals and individual initiative in human affairs."