"Amazingly, this disdain for aggressive marketing and self-promotion is matched or exceeded by academe’s aversion to the kind of structural, systemic change that has made the American economy so remarkably productive. While it is true that American universities have adopted some of the most constructive developments of the business world — boosting the pay of dynamic executive officers to almost a million dollars a year while maintaining a flexible, “as-needed” workforce for outsourceable tasks such as physical plant maintenance and freshman composition — it is also true that not a single American university to date has shown enough basic business sense to register its name as a commercial trademark. This has had a strongly negative impact on universities’ mobility, and therefore prevents them from seeking out optimal wage environments in New Delhi and Singapore. But it also speaks more generally to academe’s cluelessness about how the world actually works."
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Academics from the United StatesNon-fiction authors from the United StatesBloggers from the United States
Original Language: English
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"Universities Should Be Open for Business", published in Rhetorical Occasions (2006)
https://en.wikiquote.org/wiki/Michael_B%C3%A9rub%C3%A9
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Michael Bérubé
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