"One of the most vivid examples of the tactile quality of the TV image occurs in medical experience. In closed-circuit instruction in surgery, medical students from the first reported a strange effect-that they seemed not to be watching an operation, but performing it. They felt that they were holding the scalpel. Thus the TV image, in fostering a passion for depth involvement in every aspect of experience, creates an obsession with bodily welfare. The sudden emergence of the TV medico and the hospital ward as a program to rival the western is perfectly natural. It would be possible to list a dozen untried kinds of programs that would prove immediately popular for the same reasons. Tom Dooley and his epic of Medicare for the backward society was a natural outgrowth of the first TV decade."
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Marshall McLuhan, Understanding Media: The Extensions of Man, (1964), chap. 31:
https://en.wikiquote.org/wiki/Medical_drama
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Medical drama
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